Case Studies
The following case studies are examples of how some of our publishers went from losing money maintaining expensive video delivery systems to making money with Playwire's hosting platform and advertising network.
Screenrant
Annual Loss / Profit
Before Playwire: -$7,200.00
With Playwire: $10,200.00
Average Monthly (USA)
- Bandwidth: 4TB
- CPM (USA): $8.00
- Videos Served: 140,000
- Total Cost: $0.00
- Ads Served: 125,000
- Total Profit: $1,000.00
ScreenRant has gone from spending thousands of dollars per year to making thousands in revenue. They are now able to effectively monetize all views world-wide.
Background
“TV & Movie News Without The Sugar Coating”. Originally a site to rant about the movie industry, ScreenRant is now one of the largest entertainment news sites on the internet and receives around .5 million monthly video views. ScreenRant is a “fan-boy” site that provides the latest trailers, clips & news for TV and movies. They also provide original video interviews and event coverage. ScreenRants’s goal with video is to add value and offer variety to their users by delivering the latest trailers and clips that their audience cares most about.
The Challenge
As ScreenRant’s popularity grew so did their video bandwidth and hosting costs. They needed a solution that provided hosting and streaming with an effective ad solution to cover costs.
Before switching to Playwire, ScreenRant was paying hundreds of dollars per month with an enterprise video hosting provider. The monetization offered did not cover costs and ScreenRant ended up spending thousands of dollars per year on their video platform.
Our previous video provider’s ad solution was not very good. Playwire has a high amount of inventory and worked with us to easily integrate everything and make the switch.
Vic Holtreman, ScreenRant
The Solution
Playwire Premium Partnership
Playwire’s built-in ad solution provided ScreenRant with 100% world-wide ad fill. This allowed them to monetize all video views creating a steady and profitable revenue stream. In one year ScreenRant turned a $7,200 loss into a $10,200 profit.
Key Attributes for ScreenRant:
- 100% worldwide ad fill
- Eliminated thousands in previous hosting costs
- Created a profitable revenue stream
- Sub-user accounts
GameZone
Annual Loss / Profit
Before Playwire: -$24,000.00
With Playwire: $19,200.00
Average Monthly (USA)
- Bandwidth: 2TB
- CPM (USA): $8.00
- Videos Served: 195,000
- Total Cost: $0.00
- Ads Served: 175,000
- Total Profit: $1,600.00
Without the requirement of guarantees or contracts , GameZone was able to grow their video traffic and revenue exponentially since becoming a Playwire Partner.
Background
GameZone is a top-10 website in the video game and entertainment vertical reaching over 3 million unique users per month. GameZone provides extremely diverse video content that includes exclusive interviews, walkthroughs, gameplay, movie trailers and original content.
GameZone’s goal for a video solution was to allow them to reach this vast audience without losing money or subscribing to any guaranteed monthly minimums.
The Challenge
GameZone’s challenge was to get a high-end distribution and CMS platform without a minimum monthly spend while still getting all the benefits of a large scale online video provider. They were especially interested in reaching all mobile devices, HD quality video and an ad serving platform that is VAST/VPAID compliant.
GameZone tried YouTube but brand growth was limited and they were losing money. They also spoke with other providers such as Brightcove and Ooyala, however, their services were far more expensive than even YouTube.
Playwire is extremely customizable and simple to use. We have our videos uploaded to the site and our YouTube account in one click.
Michael Splechta, GameZone
The Solution
Playwire Premium Partnership
GameZone switched to Playwire due to no monthly minimums or long-term contracts. Playwire allowed them to easily stream and monetize videos as well as syndicate their original video series to the Playwire Sandbox for additional revenue and viral distribution
Key Attributes for GameZone:
- Easy integration with CMSes
- No contracts or minimum guarantees required
- Increased unique viewers
- Optimized monitization due to 100% worldwide ad fill
- Profitable solution
- Eliminated thousands in previous hosting costs
- Additional revenue from Playwire's Sandbox syndication
The Game Homepage
Annual Loss / Profit
Before Playwire: $0.00
With Playwire: $10,500.00
Average Monthly (USA)
- Bandwidth: 35TB
- CPM (USA): $8.00
- Videos Served: 135,000
- Total Cost: $0.00
- Ads Served: 115,000
- Total Profit: $880.00
Without the requirement of guarantees or contracts , GameZone was able to grow their video traffic and revenue exponentially since becoming a Playwire Partner.
Background
The Game Homepage is one of the most popular free online flash game sites on the internet. The Game Homepage did not initially offer video content on their site but wanted to take advantage of the booming video market.
They created video walkthroughs for their most popular games. This offered a new feature on the site as well as a new form of revenue generation.
The Challenge
Their challenge was to find a video solution that was not costly and allowed them to stream and monetize their new walkthrough video tutorials.
We’re able to easily monetize our video walkthroughs with Playwire. The platform is simple to use and has created new revenue for us.
Gaz Thomas, The Game Homepage
The Solution
Playwire Premium Partnership
Playwire’s Premium Partnership has allowed The Game Homepage to easily host and stream their walkthrough videos at no cost while earning revenue from video ads. They have also leveraged Playwire’s Sandbox to syndicate their new walkthrough videos to thousands of gaming sites in the Playwire network.
Key Attributes for The Game Homepage:
- Profitable
- Easy implementation
- Video syndication with Playwire's Sandbox
- Created new and steady income stream
