ScreenRant has gone from spending thousands of dollars per year to making thousands in revenue. They are now able to effectively monetize all views world-wide.
“TV & Movie News Without The Sugar Coating”. Originally a site to rant about the movie industry, ScreenRant is now one of the largest entertainment news sites on the internet and receives around .5 million monthly video views. ScreenRant is a “fan-boy” site that provides the latest trailers, clips & news for TV and movies. They also provide original video interviews and event coverage. ScreenRants’s goal with video is to add value and offer variety to their users by delivering the latest trailers and clips that their audience cares most about.
As ScreenRant’s popularity grew so did their video bandwidth and hosting costs. They needed a solution that provided hosting and streaming with an effective ad solution to cover costs.
Before switching to Playwire, ScreenRant was paying hundreds of dollars per month with an enterprise video hosting provider. The monetization offered did not cover costs and ScreenRant ended up spending thousands of dollars per year on their video platform.
– Vic Holtreman, ScreenRant
Playwire’s built-in ad solution provided ScreenRant with 100% world-wide ad fill. This allowed them to monetize all video views creating a steady and profitable revenue stream. In one year ScreenRant turned a $7,200 loss into a $10,200 profit.
Without the requirement of guarantees or contracts , GameZone was able to grow their video traffic and revenue exponentially since becoming a Playwire Partner.
GameZone is a top-10 website in the video game and entertainment vertical reaching over 3 million unique users per month. GameZone provides extremely diverse video content that includes exclusive interviews, walkthroughs, gameplay, movie trailers and original content.
GameZone’s goal for a video solution was to allow them to reach this vast audience without losing money or subscribing to any guaranteed monthly minimums.
GameZone’s challenge was to get a high-end distribution and CMS platform without a minimum monthly spend while still getting all the benefits of a large scale online video provider. They were especially interested in reaching all mobile devices, HD quality video and an ad serving platform that is VAST/VPAID compliant.
GameZone tried YouTube but brand growth was limited and they were losing money. They also spoke with other providers such as Brightcove and Ooyala, however, their services were far more expensive than even YouTube.
– Michael Splechta, GameZone
GameZone switched to Playwire due to no monthly minimums or long-term contracts. Playwire allowed them to easily stream and monetize videos as well as syndicate their original video series to the Playwire Sandbox for additional revenue and viral distribution
The Game Homepage is one of the most popular free online flash game sites on the internet. The Game Homepage did not initially offer video content on their site but wanted to take advantage of the booming video market.
They created video walkthroughs for their most popular games. This offered a new feature on the site as well as a new form of revenue generation.
Their challenge was to find a video solution that was not costly and allowed them to stream and monetize their new walkthrough video tutorials.
– Gaz Thomas, The Game Homepage
Playwire’s Premium Partnership has allowed The Game Homepage to easily host and stream their walkthrough videos at no cost while earning revenue from video ads. They have also leveraged Playwire’s Sandbox to syndicate their new walkthrough videos to thousands of gaming sites in the Playwire network.