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What Makes the RAMP Platform Different?

 

jah-raphael-raider-io (1)

"Switching to Playwire has effectively increased our ad revenue by about 50%.”

- Jah Raphael, Owner and Founder, Raider.IO (30M Pageviews/Month)

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RAMP is the only platform that offers complete coverage across web, app, and OTT, with a purpose-built video platform.

RAMP is the only platform that offers a true combined video and display solution.

RAMP is the only platform that comes with a worldwide direct sales team.

RAMP makes you more ad revenue. Period.

How to Compare Ad Monetization Solutions

Comparing ad monetization solutions is no simple task. To simplify it, this comparison breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers need fulfilled.

Types of Ad Monetization Tools

There are a few different types of ad monetization tools on the market. This comparison breaks down how the following classes of tools compare to each other:

Revenue Amplification Platforms (RAMP): This type of platform manages your ad monetization strategy from A-Z. Playwire's RAMP platform is the only tool that fits into this category.

Publisher Display Ad Management Platforms: These tools manage display ads on your website, typically through programmatic solutions.

Publisher Video Ad Management Platforms: These tools manage video ads on your website, typically through programmatic solutions.

App Mediation SDKs: These tools allow for in-app ad monetization and are integrated through an SDK.

Jump into the Comparison

Comparison Categories

The following categories break down, specifically, everything you should consider when looking at a monetization solution. Use the links to jump straight to a category in the table below.

Channels Supported →
Which channels are supported (e.g. web, app, and OTT)?

Ad Types Supported →
Which kinds of ads are supported (e.g. display, video, custom units)?

Demand Sources Included →
How many different sources of demand are included?

Technology →
What technology is available to help increase CPMs?

Creative Support →
Do you have access to creative support services?

 

Head-to-Head Comparison

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Web

App

RAMP has a purpose-built SDK that incorporates demand from all major app mediation partners.

Limited Coverage

Some will have a rudimentary SDK with limited demand sources.

Limited Coverage

Some will have a rudimentary SDK with limited demand sources.

SDKs typically incorporate demand from a single App Mediation partner.
OTT

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Display

Video

Limited Support

Some App Mediation SDKs offer video.
Custom Units

Custom units like flex leaderboards, skins, rewarded video, interstitials, and more available.

Limited Support

Some solutions may have a couple custom units available.

Limited Support

Some solutions may have a couple custom units available.

Rarely are custom units available.
Takeover Packages

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Direct Sales

Worldwide direct sales team, with sellers in over 15 countries.

Rarely offer premium direct sales demand.

Rarely offer premium direct sales demand.

Rarely offer premium direct sales demand.
Google Open Bidding

Limited Support

Some solutions in this category may incorporate Open Bidding.

Limited Support

Some solutions in this category may incorporate Open Bidding.

Amazon TAM

Programmatic Sources

20+ SSPs included.

App Mediation Partners

9+ App Mediation Partners included.

Rarely offer app support.

Rarely offer app support.

SDKs typically incorporate demand from a single App Mediation partner.

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Header Bidding

Header bidding allows bids to compete from the most comprehensive list of demand sources.

Header bidding allows bids to compete from a limited set of demand sources.

Header bidding allows bids to compete from a limited set of demand sources.

Limited Support

Typically SDKs only incorporate a single source of demand, so header bidding is not used.
Consent Management Platform (CMP)

Ad Serving

Data Management Platform (DMP)

Video Platform

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Custom Creative

Vertical-specific video content

Don’t take our word for it…

See how we’ve helped these publishers revolutionize their ad revenue.

Sandbox_logo_021820

Sandbox & Co is focused on bringing families and educators the best digital experiences in a safe environment.

Learn how Sandbox was able to get:

  • A 50% increase in revenue in the first month with Playwire.
  • A 150% growth in revenue across all sites after 90 days.
  • A 30% reduction in operational expenses.

Read the Case Study

letterboxd-logo-h-pos-rgb-1000px-removebg-preview

Letterboxd is a global social network for grass-roots film discussion and discovery.

Learn how Letterboxd achieved:

  • A 200% yield increase on header bidding optimization.
  • A 50% CPM increase for direct sales deals.
  • A 25% CPM increase from DMP.

Read the Case Study

chesscom-logo-dark-transparent

Chess.com hosts more than ten million chess games every day and supports more than 50 world class chess players, coaches, and professionals by paying them to create awesome content.

Learn how Chess.com realized:

  • A 230% total increase in ad revenue.
  • An immediate 20% boost in revenue simply by implementing RAMP, before any optimization.

Read the Case Study

raider-io-logo-black

Raider.IO is a World of Warcraft (WoW) Mythic+ and Raid Progression rankings site with upwards of 30 Million pageviews per month.

Learn how Raider.IO:

  • Immediately increased ad revenue by 50% just by switching to Playwire.
  • Took advantage of Playwire's global direct sales team.
  • Began using innovative new ad units.

Read the Case Study

Hear it from publishers just like you..

Driving increased revenue and profits...

"Playwire increased revenue so much they almost immediately paid for themselves, and then began driving additional profit for ABCya."

Lisa Tortolani, Vice President, ABCya

abcya_lisa-tortolani

Playwire is integral...

“I can’t imagine publishing without Playwire — that’s how integral it is."

Colleen King, Founder & CEO, Math Playground

Colleen King

Revenue impact was incredible...

“The revenue impact that Playwire delivered was truly incredible. With such a smooth setup, we were blown away with the full solution they brought to the table from direct sales, revenue amplification to analysis.”

Brenan Klain at Chess.com

Brenan Klain

Playwire made it possible...

“Our relationship with Playwire started two years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management and management of our ad stack. They have worked collaboratively at each and every step of the way to improve our metrics across viewability, fill rates, and CPM/RPMs. They have tools, technologies and capabilities available that we never would have access to, like video open bidding. Playwire made it possible for us. ”

Abhi Arya, Co-Founder of Sandbox & Co.

Abhi Arya

Let Playwire focus on your advertising so that you can focus on building up your content and growing your audience.

Whether you need more resources to help manage services, additional demand sources, or higher CPMs, we've got you covered. Playwire unifies advertising in a way never done before by combining Direct Sales, Deal IDs, Header Bidding and more all in one easy solution.

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