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The RAMP Platform makes ad monetization simpler and smarter.

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Platform-Overview_Increase-Your-Revenue-HERO

More Channels

RAMP is the only platform that offers complete coverage across web and app, with a purpose-built video platform.

Video + Display

RAMP is the only platform that offers a true combined video and display solution.

Direct Sales

RAMP is the only platform that comes with a worldwide direct sales team.

More Revenue

RAMP makes you more ad revenue. Period.

"Switching to Playwire has effectively increased our ad revenue by about 50%.”

Jah Raphael
Owner

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how to compare
ad monetization
solutions

Comparing ad monetization solutions is no simple task. To simplify it, this comparison breaks down the types of ad monetization solutions on the market and then compares them across the most important categories of requirements publishers and app developers need fulfilled.

Types of Ad Monetization Tools

There are a few different types of ad monetization tools on the market. This comparison breaks down how the following classes of tools compare to each other:

Revenue Amplification Platforms (RAMP): This type of platform manages your ad monetization strategy from A-Z. Playwire's RAMP platform is the only tool that fits into this category.

Publisher Display Ad Management Platforms: These tools manage display ads on your website, typically through programmatic solutions.

Publisher Video Ad Management Platforms: These tools manage video ads on your website, typically through programmatic solutions.

App Mediation SDKs: These tools allow for in-app ad monetization and are integrated through an SDK.

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Comparison Categories

The following categories break down, specifically, everything you should consider when looking at a monetization solution. Use the links to jump straight to a category in the table below.

 

Channels Supported
Which channels are supported (e.g. web, app, and OTT)?

Ad Units Supported
Which kinds of ads are supported (e.g. display, video, custom units)?

Demand Sources Included
How many different demand partners are included?

Technology
What technology is available to help increase CPMs?

Creative Support
Do you have access to creative support services?

 

head to head
comparison

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Web

App

RAMP has a purpose-built SDK that incorporates demand from all major app mediation partners.

Limited Coverage

Some will have a rudimentary SDK with limited demand sources.

Limited Coverage

Some will have a rudimentary SDK with limited demand sources.

SDKs typically incorporate demand from a single App Mediation partner.
OTT

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Display

Video

Limited Support

Some App Mediation SDKs offer video.
Custom Units

Custom units like flex leaderboards, skins, rewarded video, interstitials, and more available.

Limited Support

Some solutions may have a couple custom units available.

Limited Support

Some solutions may have a couple custom units available.

Rarely are custom units available.
Takeover Packages

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Direct Sales

Worldwide direct sales team, with sellers in over 15 countries.

Rarely offer premium direct sales demand.

Rarely offer premium direct sales demand.

Rarely offer premium direct sales demand.
Google Open Bidding

Limited Support

Some solutions in this category may incorporate Open Bidding.

Limited Support

Some solutions in this category may incorporate Open Bidding.

Amazon TAM

SSP Integrations

20+ SSPs included.

App Mediation Partners

9+ App Mediation Partners included.

Rarely offer app support.

Rarely offer app support.

SDKs typically incorporate demand from a single App Mediation partner.

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Header Bidding

Header bidding allows bids to compete from the most comprehensive list of demand sources.

Header bidding allows bids to compete from a limited set of demand sources.

Header bidding allows bids to compete from a limited set of demand sources.

Limited Support

Typically SDKs only incorporate a single source of demand, so header bidding is not used.
Consent Management Platform (CMP)

Ad Serving

Data Management Platform (DMP)

Video Platform

Revenue Amplification Technology

Proprietary Revenue Intelligence Algorithms drive higher CPMs.

Revenue Amplification Platform (RAMP)

Publisher Display Ad Management Platforms

Publisher Video Ad Management Platforms

App Mediation SDKs

Custom Creative

Vertical-specific video content

Don't take our
word for it

See how these publishers have revolutionized their ad revenue.

Search the Learning Center

OP.GG is a global gaming platform that provides inspiring and significant data, as well as user-friendly experiences to gamers.

• Monetized Desktop App for First Time
• 20+ SSPs Bidding on Desktop App Inventory

LEVVVEL helps gamers and techies get the low-down on the best technology and gear, serving millions of visitors per month.

• Increased Ad Revenue 2x
• 1,056% Higher CPMs for Video Units

Raider.IO is a World of Warcraft (WoW) Mythic+ and Raid Progression rankings site with upwards of 30 Million pageviews per month.

• Immediate 50% Increase in Ad Revenue
• Addition of Direct Sales and New Ad Units

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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