Full Job Description

Do you want to get a foot in the door at an online Advertising and Media company that has seen tremendous growth? Do you want to work in the world of online video; one of the fastest growing advertising formats in the world? Then Playwire is the place for you...

Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. To keep pace with our explosive growth we are currently seeking an Inside Sales Representative.

We are seeking a Programmatic Sales Director to join our Direct Sales Team. This role is responsible for selling our audience and programmatic solutions to mid sized and major advertising agencies and advertiser clients directly. The ideal candidate will have demonstrated outstanding competency in securing new digital media sales, have a good understanding of the digital and programmatic advertising ecosystem, and an actionable network of contacts within the real estate vertical is a plus.

Commercially, you will have demonstrated a high level of expertise in identifying, progressing, and closing key client opportunities. You will have had experience in taking a publisher and programmatic product to market, evangelizing to key decision makers, and being a results oriented hands-on “sales hunter” who excels at bringing in new business.

Essential Functions:

Identify and acquire sales opportunities in line with the US commercial strategy
Match company programmatic and audience products to qualified client needs and requirements
Maximize revenue growth with key media agencies (a focus on Mid Sized and Major Agency Holding Companies), ensuring specific and regular market coverage
Prospect, evaluate, and identify strategic and growth opportunities
Engage with agency decision-makers at all operational levels (Planners, Supervisors, AMD’s etc.)
Sales presentations to large groups with varying degrees of seniority
Develop winning strategies & proposals, adjusting sales tactics depending on needs
Prepare and execute high impact meetings with prospects and clients
Work closely with the team at headquarters, Ad Operations, and Client Services to provide superior customer service, and grow repeat business
Contribute to a culture focused on performance, positive thinking, and active collaboration

Qualifications:

At least 4-5 year’s experience with digital & programmatic sales solutions
Experience selling a programmatic product with a data value proposition ( a 1st party data solution)
Experience selling to mid tier and major agencies, fortune 500 businesses who want to take programmatic in-house
Extensive media planner/buyer contacts
Demonstrated capability to deliver revenue over and above targets
Strong understanding of programmatic advertising technology industry trends, technologies & pricing models
Excellent understanding of agency dynamics, campaign planning & buying cycles
Understanding of data-driven advertising, programmatic ad targeting & campaign optimization across devices & ad formats
Strong knowledge of digital ad campaign, technology, metrics & analysis
Excellent written and verbal communication
Proven presentation ability
Ability to execute both quick turnaround & consultative sales opportunities
Self-discipline, time management, self-motivation & resilience

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.