Vice President of Sales Midwest

Chicago, IL (Remote)

Rocket Ship

Full Job Description

The Vice President of Sales role at Playwire is multifaceted and demanding, requiring a strategic approach to driving revenue growth within the Midwest region. This role demands a strategic thinker with an in-depth understanding of the market, an aptitude for developing key relationships, and the ability to lead high-performing salespeople to consistently surpass their sales goals.

Your role encompasses a comprehensive understanding of our publisher ecosystem, products, and packages. You will also be required to understand the Direct IO and programmatic advertising ecosystems, with a focus on delivering high-impact solutions to our advertising partners. You will represent Playwire to our advertising clients & agency partners, working to understand their needs and objectives, and creating and presenting solutions in the form of media programs.

The VP of Sales needs to have pre-existing relationships within the market. These relationships will serve as valuable assets in fostering partnerships and driving business growth within their designated region.

Essential Functions

  • Develop and execute a comprehensive sales strategy that drives revenue growth and aligns with the company's overarching commercial objectives.
  • Provide visionary leadership to the sales team, setting clear objectives and fostering a culture of innovation and excellence.
  • Collaborate closely with executive leadership to ensure alignment of sales initiatives with broader company goals.
  • Develop and execute strategic sales strategies tailored to the assigned region within the United States to drive revenue growth and achieve a dominant market position.
  • Diligently track and manage the advertiser deal pipeline via CRM to accurately measure and forecast all developing opportunities.
  • Lead initiatives to maximize revenue and market share within the designated vertical.
  • Actively meet with strategic publishers to develop packages, build sales strategies, communicate pipelines/earnings, and help progress the interests of our partners.
  • Cultivate and nurture key relationships with clients, partners, and industry stakeholders to create business opportunities and drive revenue growth.
  • Initiate and develop new relationships with key clients and agencies within the given territory, both strategic and growth-oriented.
  • Train and ramp high-end sales talent that grows the business and helps it operate efficiently.
  • Monitor and analyze the performance of the sales team, offering guidance and support to ensure that individual and team sales goals are consistently exceeded.
  • Stay abreast of industry trends, competitive landscapes, and customer behaviors within the assigned Vertical, providing insights to shape sales strategies.
  • Act as the primary point of contact for key clients and partners, delivering exceptional service and advocating for their needs.
  • Effectively manage the regional sales budget, optimizing resource allocation to achieve the highest return on investment.
  • Oversee individual marketing collateral, proposal, and media plan development to ensure organizational compliance; work with Account Managers to ensure alignment.


  • A bachelor's degree in a relevant field; an advanced degree is preferred.
  • 8+ years of sales management in digital media; or an equivalent combination of education and experience
  • Proven experience in developing and executing strategic sales plans that drive revenue growth and market share expansion.
  • Exceptional leadership skills, including the ability to inspire and lead a high-performing sales team.
  • A deep understanding of the Midwest market, including its unique dynamics, trends, and challenges.
  • Excellent analytical and strategic thinking abilities.
  • Outstanding communication skills, both internally and externally, with the ability to convey ideas and strategies clearly and persuasively.
  • A track record of achieving or surpassing sales targets and objectives.
  • Collaborate with Finance to establish annual (per Qtr) travel and expense budgets for each sales rep on the team.

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