Leroy Holland Leads Programmatic and Audience Sales at Playwire

A global technology company specializing in revenue amplification for publishers and content creators, Playwire has built its success piece by piece, brick by brick, over the past decade and a half by building the very best team in the business. Now, more than ever before, Playwire is growing exponentially, which wouldn't be possible without the support of a variety of extraordinary Playwire team members including VP of Programmatic and Audience, Direct Sales, Leroy Holland.

Get to Know Leroy

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Joining the team approximately 14 months ago, Leroy Holland came to Playwire with more than a decade of ad tech sales experience with a focus on creating and cultivating large, enterprise-level partnerships with brands and agencies.

At Playwire, Leroy has continued to do more of the same, selling to high-level brands and agencies while representing our publishers and assuring they know of the exclusive partnerships that we have available. As Leroy stated during his interview, "It's really all about the publisher [at Playwire] and how we integrate with them and help monetize their inventory." 

One of the most prominent ways that Leroy feels Playwire brings publishers and advertisers together is through our Data Management Platform (DMP), and more specifically through our Diversity, Equity, and Inclusion efforts. "How do we help advertisers reach publishers of different ethnicities and backgrounds," Leroy continued, "I think this is something that the ecosystem is really clamoring for right now and I think it’s something that’s needed across all of the ad ecosystem." 

But of course, at the forefront of our DEI efforts is our DMP, a piece of the ad tech stack that really sets Playwire apart from the rest. "We don’t just [represent publishers] from an ad space, but we also [represent] their data. We’re bringing their data into our DMP so we’re always talking about the publisher in terms of categorization, we’re preparing for the cookie-less future, and [we're always focused on] how we can help monetize the publisher overall." 

Furthermore, when asked why a publisher should choose to partner with Playwire, Leroy said, "We have a really big sales team that’s always promoting your product and content out to Fortune 1000 advertisers. So you’re definitely going to have the best advertisers running on your site and we’re going to be monetizing your data with some of the best in class brands and advertisers in the ecosystem." 

"Leroy is one of the most passionate leaders that I have had the pleasure of working with. With his extensive career, Leroy brings a wealth of knowledge in media strategy, data and programmatic selling, and is on the front lines solving problems for brands and publishers," said EVP of Global Sales, Anthony Alexander, "This leadership has lead Playwire to solving industry wide challenges, especially in DE&I, and I can’t wait to see the new heights Playwire and Leroy sore to next."

About the Series: Meet the People Powering Playwire

Welcome to our People Power Playwire series, which highlights all the incredible team members powering everything we do here at Playwire. Stay tuned to learn much more about the people powering Playwire!

About Playwire

Playwire is a global revenue amplification company with the knowledge and technology content owners need to maximize revenue. The company’s portfolio includes management of over 500 websites, serving 20 billion video and display ads, and streaming one billion minutes of video each month. Playwire’s exclusive partner relationships help brands to connect and engage with their desired audiences safely and authentically. Playwire is headquartered in Boca Raton, Florida, with business operations and satellite offices spanning from San Francisco to Singapore. For more information, please visit playwire.com.