Get the latest updates about Playwire’s products and services for digital publishers.
TL;DR: We have introduced several new monetization partners, offering app publishers the opportunity to generate even more revenue.
We recently introduced Prebid monetization into our SDK to unlock more revenue opportunities for app publishers.
Additionally, we have introduced Pangle, TikTok’s Open Bidding solution. Open Bidding, which operates through Google, allows you to invite third-party demand partners to compete for your inventory in a single auction with real-time, server-to-server bidding.
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The Complete Guide to App Monetization for Publishers
TL;DR: App publishers can now access deeper, more streamlined insights into how their ads are performing.
Liftoff has officially commenced for our new suite of app analytics. App publishers will now have access to a deeper, more powerful suite of Advanced Yield Analytics, which includes both traffic and performance data unified and available to you in one central place.
Some of the new analytic categories include:
To learn more about our new Advanced Yield Analytics for app, please contact us by clicking here.
TL;DR: You will soon be able to set up and receive alerts for key metrics in a more timely manner.
An exciting update that is quickly approaching orbit, custom monitoring and alerting will forever change the speed at which priority data becomes available.
With this knowledge, publishers will be able to more quickly address problems and identify future opportunities surrounding key performance metrics.