ABCya began a relationship with Playwire in 2016. After organically growing and managing the educational site from 2004 to 2015, managing ads was becoming quite the challenge.
As the site and its audience grew, the team at ABCya was having to split their efforts between managing the ads on the website and creating great content. Alan was incredibly protective of the ads on the site, as it was something he’d personally managed for much of the website’s lifetime.
He was very passionate about maintaining brand-safe content for the young audience, but trying to do that through the tools afforded through Google Ads took a toll on his time. Not to mention the fact that the heart and soul of the ABCya team really was in the creation of their incredible content.
Because of their position and dedication to their audience, ABCya decided they could only engage Playwire if they were willing to become COPPA compliant and certified.
So, being dedicated to the success of their partners (or even potential partners), Playwire jumped in and worked through the KidSafe program, becoming COPPA compliant to ensure they would have all the stringent controls in place to guarantee brand-safe content to educational sites like ABCya.
The move was mutually beneficial: ABCya was able to ensure the safety of their ads, and Playwire became a trusted partner in the kids' ad space.
In addition to taking the herculean effort that was “ad management” off of the ABCya team, Playwire was able to significantly increase revenue for ABCya. Playwire was able to negotiate direct contacts, bringing in very lucrative and safe ads. The decision to partner helped ABCya reach a new level of growth in their business, and freed Alan and the rest of the team to double-down on creating content.