Advertisers
Playwire Prism™
Playwire's innovative Data Prism™ leverages our code-on-page presence to identify audience members through a full spectrum of diversity-centered data lenses. Race, gender identity, religion, sexual orientation: we take all of these factors and more into account to ensure that your campaign reaches a truly inclusive, representative audience. Meanwhile, our IAB-certified CMP ensures access to audiences without infringing on their privacy.
Those data sets are built using Playwire:
- 1st Party Registration Data
- 1st Party Survey Data
- 1st Party Publisher Ownership Data
- 1st Party Contextual Data
- Demographic of Content Creators
- Geo-targeting
- 3rd Party Data
P3: The Playwire Performance Platform
Industry-leading targeting and measurement, derived from data and insights, that drives conversion and growth
Key Features
- Uses 1st party data directly from our gaming and entertainment publishers
- Measures online and in-store behavior and activity
- 200+ segments for all brands
- Target and reach users across all channels
Guardian Angel
We provide peace of mind to advertisers with a model that ensures the highest standards in Viewability, Ad Fraud, and AVOC.
Key Features
- Efficient and effective pricing model
- Works direct and programatically
- 100% Viewable, 100% AVOC, 100%
- Human/AVOC/15 Sec
