EXCLUSIVE NEW CUSTOM FORMATS

The Playwire Flex Suite

A proprietary collection of ad formats that leverage Playwire's code on page technology to deliver custom high-impact placements.
Access The Flex Suite

High Impact Formats At Unprecedented Scale

Flex Video

Large-format mobile video that loads above content and remains sticky. 

  • Loads above content to capture attention
  • Sticky unit collapses and expands as the user scrolls, offering continuous video play
  • Auto-play, Non-skip, 15s creatives
  • Can be upgraded to 100% SOV roadblock to offer advertiser exclusivity
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High Impact Custom

Flex Skin

Cross-platform placement highly sought after by brands.

  • Media format can include video and shoppable features
  • Cross-platform unit that is adhesive, dynamic, and responsive
  • Automatically compresses itself as the user scrolls through the site
  • Can be upgraded to 100% SOV roadblock to offer advertiser exclusivity
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Mobile Expandable

Flex Rail

Create a full-screen interactive mobile canvas.

  • Automatically loads as an animated overlay capturing attention
  • User is prompted to expand unit to reveal large format video or interactive full screen canvas
  • If not expanded, adhesive unit collapses and stays in view as the user scrolls the page
  • Can be upgraded to 100% SOV roadblock to offer advertiser exclusivity
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Rotational 100% SOV

Make It A Roadblock

Block out the competition.

Roadblock the first page impression across our ecosystem, securing 100% SOV, and blocking out all other advertisers.

Available as an add-on with any of our Flex Suite units.

 

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An Ecosystem Built On Trust

And value for advertisers.

The Playwire ecosystem offers curated inventory and a vetted list of premium publishers with deeply engaged audiences. 

  • Quality: No IVT or MFA, with a continual focus on a high-quality UX
  • Performance: Audience & contextual targeting, premium ad formats, and real-time optimization
  • Transparency: The verification technologies you want, and complete budget transparency
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Trusted By The World's Top Advertisers

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Breakthrough The Noise With High-Impact Custom At Scale

Combine cutting-edge custom elements with targeted high-impact media to deliver efficiency and effectiveness.

 

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