Complete Monetization
Digital advertising is more complex than ever before. Evolving ad technology and increased advertiser demands are making it more and more difficult for publishers to manage their own advertising while still finding time to create great content for their users.
Playwire has developed the Complete Monetization Platform, a turnkey solution that manages every aspect of the ad ecosystem for digital publishers.
An All-Inclusive Package
Video, Display, Data – Imagine all your digital advertising needs delivered through one channel; Playwire makes it possible. Integrate a simple piece of code and monetize your site for any device or operating system.
Header Bidding
Allow multiple ad exchanges to bid on your inventory at the same time, resulting in faster ad load times, better CPMs, and increased fill.
Data Management Platform
We aggregate your ad data, silo it, anonymize it, and then use that data to increase your CPMs.
Video Player
Designed from the ground up to leverage the power of HTML5, Playwire’s video player was built to run fast and reliably on any device.
Ad Server
Our proprietary delivery technology utilizes separate ad servers for display, video, and mobile to maximize the performance of your ad stack.
Online Video Platform
Host, encode, manage, and publish your video content with ease. Complete with powerful analytics.
Global Sales Team
With 8 offices in 4 countries, our direct and network sales teams bring in top campaigns from the world’s largest advertisers.
{RI} Revenue Intelligence
Playwire’s proprietary technology combines machine learning with human insight to continually optimize your ad stack. With Revenue Intelligence, Playwire creates a custom advertising solution every time your content loads, maximizing revenue at each moment. In turn, our analytics dashboards help you to understand the revenue implications and provide vital insight into ad performance.
Data Lake
Our systems produce constant streams of anonymized data that we collect and analyze in realtime. The “data lake” encompasses users, content, ad servers, demand sources, and more, giving us a remarkably complete picture of each ad opportunity.
Machine Learning
Take billions of data records across a hundred variables, pipe them through the bleeding edge of machine intelligence, then use the results to predict the best outcomes in realtime. Our machine learning models make it possible.
Human Intelligence
Revenue intelligence comes from A.I. – but equally from I.Q. Our sales and ops specialists stay on top of the latest industry trends and metrics, and use their knowledge and relationships to eke out advantages no machine can match.
Ad Serving
Ad demand, performance, and rates vary across format and environment. {RI} selects ad servers with the demand that best suits the opportunity, producing higher revenue and lower latency.
Ad Selection
We treat every user and page as a unique event and select ad units that optimize for both. The result is happy users that keep browsing content and watching ads.
Strength in Numbers
450
Sites managed by Playwire
12
Video and display ads served each month
1.5
Minutes of video streamed each month
Playwire’s scale brings you increased ad demand. Our scope and brand unlock access to curated marketplaces and other gated-off demand sources, and our advertiser partners include the largest and most premium brands. Capitalize on our size and infrastructure.
Join Our Partners
Playwire’s portfolio includes some of the world’s most influential Gaming, Entertainment, and Kids publishers.
Interested in becoming a partner or sponsor? Reach out today!
Explore Our Other Products
As a publisher-first company, we are always putting our partners at the forefront of our decision-making. While other companies, DSPs, and exchanges are designed to buy your inventory as cheaply as they can get it, we are on your side fighting for the highest rate possible.
Trendi
Expertly produced, curated videos created for your site content and refreshed daily. Solve all your video content needs with this simple widget.
Kids Club
Safely monetize your kids content with kidSAFE+ COPPA Certified technology, including dedicated kids-only ad servers and manually reviewed creative.
PlugIN!
An easy-to-implement, cutting edge solution for game server owners to monetize their growing communities.
Retail IQ
A full-stack ad delivery and monetization platform that enables any retailer to compete with Amazon: Supply, Creative, Display, Data, Social Extension, OOH, and Experiential.
