Breakthrough with Kids Audiences at Scale

Connect your brand with today's most engaged young audiences through Playwire's premium kids' ecosystem. Safe, compliant, and built for performance.

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Reach Kids Audiences Everywhere They Are

Reach 80%+ of Kids in the US

Playwire's kids' ecosystem delivers unmatched scale across premium environments:

  • 80% reach of US kids 2-12 monthly
  • 250M+ monthly video impressions
  • 95% video completion and viewability rates
  • COPPA-compliant delivery across CTV, mobile, and gaming
Playwire Kids Club Ad Platform is certified by the kidSAFE Seal Program.
Reach 80_ of Kids

Simplify Your Kids' Marketing

No more piecemeal campaigns. Use one platform to reach kids across:

  • Premium CTV inventory
  • Mobile gaming environments
  • Metaverse experiences
  • Brand-safe websites
Simplify Your Kids Marketing
Outfit7
Kidoodle
Sparknotes
Univision
Philo
Zigazoo

Start With Premium Video at scale

Cross-Platform Video Solutions

Where Kids' Content Comes to Life

Reach young audiences through:

  • CTV & Streaming: Premium inventory across Samsung TV+, LG Channels, Tubi, and more
  • Mobile In-App: High-impact integrations in leading kids' apps
  • Gaming & Metaverse: Custom activations in top gaming environments
  • Web Video: Brand-safe video across premium publisher sites
Cross-platform video solutions

Then Layer in Strategic Elements

Custom Creative & Integration

Stand Out Safely

  • Playwire Studios: Our in-house team crafts 70% of all high-impact creative run across our ecosystem
  • 360° Experiences: Bridge CTV and mobile with innovative second screen activations
  • Custom Gaming Integrations: Reach kids in the metaverse through native brand experiences
Vertical Entertainment 2-1

Passion Point Targeting

Connect Through Content Kids Love

Target across categories including:

  • Family & Children
  • Animals & Nature
  • Action & Adventure
  • Gaming & eSports
  • Animation & Anime
  • Science Fiction
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Why choose Playwire for your Kids' Advertising?

Unmatched Scale & Safety

Reach Without Risk

  • COPPA-compliant delivery across all platforms
  • kidSAFE and GDPR certified environments
  • Brand-safe, premium publisher network

Innovation That Performs

Beyond Basic Banners

  • High-impact creative that drives engagement
  • Cross-platform delivery that follows the audience
  • Real-time optimization across all channels

Kids' Marketing Expertise

17+ Years of Leadership

  • Deep understanding of kids' digital behavior
  • Custom solutions design for maximum impact
  • Dedicated support from kids' marketing experts

Trusted by Leading
Kids' Brands

McDonalds
Nissan
American Eagle
Playstation
Subway
Netflix
Alienware
Hulu

Ready to Break Through?

Let's talk about amplifying your message across premium kids' environments that deliver results.

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