GET ALL THE ANSWERS TO YOUR MOST BURNING QUESTIONS ABOUT ADTECH

Look, the market is crowded with ad tech vendors making big promises. But here's the difference: we actually deliver. While other companies might specialize in just one piece of the puzzle, we've built an end-to-end solution that combines the power of 20+ unique SSPs, ad exchanges, and premium ad networks – all accessible through one platform. 

We're not just another middleman adding another layer of complexity to your ad stack. We're your comprehensive adtech partner that handles everything from ad placement optimization to direct sales. Plus, with over 30 direct sales team members creating custom advertising campaigns for brands, we're bringing exclusive demand to your publisher inventory that others simply can't match.

Let's face it – nobody loves ads that slow down pages and annoy readers. That's why we've obsessed over building technology that serves ads efficiently without turning your site into a digital billboard nightmare. Our team conducts a full site audit to strategically place ads where they'll perform best without disrupting the user journey. 

We're constantly testing and optimizing ad placement to find that sweet spot between revenue and user experience. And with our proprietary video player and custom ad units, we can help you serve ads that actually engage audiences rather than drive them away. 

The result? Higher viewability, better engagement, and ultimately more revenue without sacrificing the experience that keeps your audience coming back.

The death of third-party cookies has sent most media agencies and marketing teams into panic mode – but not us. We saw this coming years ago and have been preparing our publishers accordingly. Our platform combines multiple approaches to ensure you're covered in this new reality. 
We've developed robust first-party data solutions through our Data Management Platform (DMP) that help identify valuable audience segments without relying on third-party data. We've also established partnerships with industry leading identity solutions like ID5 and LiveRamp to support identity resolution in a privacy-compliant way. 

Our Consent Management Platform (CMP) ensures you're always compliant with evolving regulations. While others are scrambling to adapt, we've built a solution that's already thriving in the cookieless future.

More and more, the industry is looking to contextual advertising and curation as solutions that will stand the test of time. There will always be new and innovative methods to continue to help advertisers target users, and Playwire is always at the forefront of testing and research as they appear.

Traditional media buying has always favored the big players with deep pockets. We've changed that equation. Our technology helps publishers of all sizes identify and monetize their most engaged audiences through sophisticated segmentation and targeting. 

Using our DMP, we analyze user behavior to create valuable audience segments that advertisers crave – think "gaming enthusiasts" or "tech-savvy parents." These segments command premium rates from agencies delivering campaigns for their clients. And because we can offer these audience insights across our entire network, even smaller publishers benefit from the collective scale. 

The result? Your inventory gets valued for the quality of your audience, not just the quantity of your traffic.

Choosing an adtech partner shouldn't mean sacrificing control or transparency. When you work with Playwire, you're getting more than just technology – you're getting an extension of your team. 

Our Partner Success specialists monitor your site constantly, ensuring everything runs smoothly. Our yield ops experts continuously optimize your setup to maximize revenue. Our engineering support team is there when technical questions arise. And our dashboards provide 100% transparent data so you can see exactly what's happening with your monetization. We don't believe in black-box solutions where you just have to "trust us" – we show you the results, explain our strategy, and collaborate with you to achieve your goals.

We've built direct connections to all major demand-side platforms and supply-side platforms so you don't have to. While most publishers struggle to manage dozens of SSP relationships, we've already done the heavy lifting. 

Our platform seamlessly integrates with over 30 premium DSPs and SSPs, creating a unified auction that generates maximum competition for every impression. This isn't just about having more bidders – it's about having the right bidders with the right setup. We've fine-tuned our integrations based on years of performance data to ensure you're getting the highest possible bids. 

And because we operate at scale, we receive preferential treatment from these platforms – priority access, lower fees, and first looks at new features. It's like having VIP status across the entire adtech landscape without having to build those relationships yourself.

Machine learning isn't just a buzzword for us – it's the engine that powers our Revenue Intelligence® technology. While others talk about AI, we've been using it to make our publishers more money since 2020. Our algorithms analyze thousands of data points from each user visit in real-time, predicting which combination of ad units, sizes, placements, and demand partners will yield the highest CPM for that specific impression. 

This means we're not just serving the same ads to everyone – we're dynamically optimizing every single impression based on historical performance, current market conditions, and user behavior. The system gets smarter with every impression, continuously improving its predictions and adapting to market changes. 

The result? Publishers consistently see revenue increases that manual optimization simply can't match.

We're constantly evolving our adtech solutions to stay ahead of industry shifts. Our current product roadmap is focused on three key areas: enhanced identity solutions for the cookieless future, advanced contextual targeting capabilities that don't rely on user data, and new interactive ad formats that drive higher engagement. We're also developing more sophisticated delivery methods for video advertising across connected TV and social media platforms. Unlike other companies that keep their roadmaps secret, we believe in transparency – our partners receive regular updates on upcoming features and have opportunities to beta test new capabilities before they're widely released. After all, your success is our success, so we want you building your growth strategies with full knowledge of what's coming next.

In today's fragmented media landscape, reaching consumers efficiently is harder than ever. Our platform tackles this challenge by helping you identify and monetize the most valuable segments of your audience. 

Instead of treating all visitors equally, we use sophisticated audience-based targeting to match the right ads with the right users. This precision means advertisers see better performance, which in turn drives higher CPMs for your inventory. We're particularly skilled at helping publishers attract new customers in undermonetized verticals. 

Our direct sales team can create custom packages that highlight your unique audience attributes, often opening doors to premium advertisers you wouldn't otherwise access. The result is more efficient monetization that maximizes revenue while respecting user experience – truly cost-effective in every sense.

Social media platforms have become walled gardens, often keeping the best advertising opportunities (and data) for themselves. We've developed strategies to help publishers compete effectively in this environment. First, we help you leverage social traffic more effectively when users do visit your site, optimizing the monetization of these often fleeting visits. Second, we've created ad formats that mirror the engaging, interactive experiences users expect from social platforms – but on your own properties where you control the revenue. Finally, we're building bridges between traditional web publishing and social media through our creative services team, helping you develop content strategies that work across platforms. As the boundaries between social media and traditional publishing continue to blur, we're ensuring our partners can thrive in both worlds.

Let's be real – most digital advertising campaigns underperform because they're running on outdated technology with limited competition for impressions. Our advertising technology stack changes that equation entirely. We've built a system that creates true competition for every impression, driving up CPMs and overall campaign performance. While traditional ad tech might connect you to 5-10 demand sources, our platform brings together over 30 unique demand partners, all bidding in real-time for your inventory. This increased competition means higher fill rates, better CPMs, and ultimately more revenue from the same traffic. Plus, our direct sales team creates custom digital ad campaigns that often outperform programmatic by 2-3x. The numbers don't lie – publishers who switch to Playwire typically see revenue increases of 30-50% compared to their previous setup.

In the digital advertising space, inefficient ad spend is the silent killer of profits. Our platform tackles this head-on by ensuring every dollar advertisers spend reaches its maximum potential. We use sophisticated data analysis to identify which ad units, placements, and formats deliver the best ROI for advertisers. This isn't guesswork – it's data-driven optimization backed by machine learning. Our platform continuously analyzes performance across billions of impressions to identify patterns and opportunities. We then automatically adjust where ad spend is directed to achieve the best possible outcomes. The result? Advertisers see better performance metrics, which leads to increased budgets and higher CPMs for your inventory. It's a virtuous cycle that keeps improving over time.

Programmatic advertising is littered with companies that promise the moon but deliver a rock. Here's the difference: we've built a complete ecosystem, not just another point solution to add to your already complicated ad tech stack. While most ad tech vendors focus on a single piece of the puzzle – maybe an SSP here or a bidding solution there – we've integrated everything you need into one cohesive platform. 

This means you get all the benefits of programmatic advertising (real-time auctions, precise targeting, maximized competition) without the headaches of managing multiple vendors, troubleshooting integration issues, or reconciling conflicting reporting. Plus, our hybrid approach combines programmatic efficiency with the premium rates of direct sales, giving you the best of both worlds. When we say "Revenue Amplification," we mean exactly that – more money from your existing traffic.

First-party data is the new gold standard in a world where privacy regulations are tightening and third-party cookies are disappearing. Our platform helps you collect, organize, and monetize this valuable asset without requiring a team of data scientists. Through our DMP (Data Management Platform), we help you build robust audience segments based on user behavior on your own properties. 

These segments – which might include categories like "sports enthusiasts" or "tech early adopters" – command premium rates from advertisers looking to reach specific audiences. Unlike other solutions that simply help you gather data, we've built direct connections to turn that data into revenue. Our direct sales team actively sells these audience segments to premium brands, while our programmatic systems make them available to DSPs for targeted campaigns. It's your data, but we're helping you turn it into a serious revenue stream.

Ad tech has become so complicated that even seasoned professionals struggle to keep up. We've made it our mission to simplify this complexity for our publishing partners. Instead of forcing you to become an expert in header bidding, programmatic guaranteed deals, and dynamic allocation, we handle the technical heavy lifting. 

Our team stays on top of industry changes, new technologies, and emerging best practices, implementing updates and optimizations automatically. This means you can focus on creating great content while we ensure your monetization strategy is always cutting-edge. Think of us as your ad tech department – one that comes with decades of specialized experience and doesn't require health insurance or office space. 

We're constantly testing new ad networks, formats, and strategies to identify what works best, then rolling those optimizations out across our platform so all publishers benefit.