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Level Up Your Gaming Reach

Playwire's premium gaming ecosystem connects your brand with the world's most engaged gaming communities across every platform, device, and play style. No grinding required, just results.
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Command The Gaming Universe At Scale

Reach 74M+ Monthly Active Gamers

Our gaming ecosystem of best-in-class publishers delivers:

  • 74M+ total US gaming reach
  • 302 index against Men 18-24
  • 339 index against Men 25-34
  • Premium contexts across PC, console, mobile, and metaverse gaming
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Trusted By The World's Top Advertisers

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Start With Multi-Platform At Scale

Premium Creative That Performs

The Flex Suite

Target gamers with custom high-impact creative formats at scale:

  • Flex Video: Large-format sticky video
  • Flex Skin: Premium takeover units
  • Flex Rail: Expandable mobile canvas
  • Make any unit a roadblock with 100% SOV
Explore the Flex Suite
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Where Gaming Meets Innovation

Enter The Multiverse

Connect with gamers on their terms across today's hottest platforms:

  • Minecraft: Exclusive rewarded video integration with 100% viewability
  • PC Gaming: Targeted video across premium titles like GTA, Elden Ring, and Baldur's Gate
  • Mobile Gaming: Access to 1700+ apps with 1B+ collective downloads
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Engagement That Performs

Premium Video Solutions

Reach gamers with high-impact video experiences:

  • In-Game Video: Native integration into gameplay moments
  • Rewarded Video: Value exchange that players actually want
  • Targeted Video: Precision targeting across gaming contexts
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Then Add In Strategic Campaign Elements

Level Up Your Integration

Custom Gaming Experiences

Create deeper connections with gaming audiences:

  • Branded Games: Award-winning custom experiences (like Lunchables City Slam with 500K MAU)
  • Custom Integrations: Seamless brand presence in existing games
  • UGC Campaigns: Amplify through community-driven content
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Find Your Perfect Player

Advanced Targeting

Precision targeting across multiple dimensions:

  • Game Genre: Target by specific game types and styles
  • Platform: Reach players on their preferred gaming device
  • Demographics: Connect with specific age groups and audiences
  • Performance: Target based on engagement levels
  • Time Spent: Reach players during key gaming moments
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Why Choose Playwire For Gaming?

Scale Meets Precision

Unmatched Gaming Reach

  • Complete gaming ecosystem coverage
  • Premium gaming contexts that deliver results
  • Brand-safe, highly viewable inventory
  • Access to elusive Gen Z and Millennial gamers
Game-Changing Performance

Innovation That Drives Results

  • Award-winning gaming experiences
  • First-party data targeting capabilities
  • Real-time optimization across platforms
  • Premium direct sales opportunities
We Live And Breathe Gaming

Gaming Expertise You'll Love

  • Deep gaming industry knowledge from more than 17 years of experience
  • Custom solution design for your unique needs
  • Dedicated support from gaming marketing experts

Leave Traditional
Advertising Behind

Ready to break through? Let's talk about how we can amplify your message across premium publishers that matter.

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