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Not Just Video. Not Just Display. The Whole Stack.
Let's clear something up: Playwire isn't a video-only platform. We're not a display-only platform either. We're a full-stack monetization partner that optimizes across every ad format your site can handle.
Text-heavy editorial site? We've got you covered with display and native placements that maximize revenue without disrupting your readers. Video-first publisher? Our video technology delivers premium CPMs across pre-roll, outstream, and rewarded formats. Running a mix of content types? That's actually where we do our best work.
The RAMP Platform analyzes your content, audience, and user behavior to determine the optimal format mix. Because the real question isn't "which format is best?" It's "which formats work best together for YOUR site?"
Display Advertising
Display ads remain the foundation of programmatic monetization for a reason: they work. Our display solutions go far beyond basic banner placements to deliver premium CPMs across all standard and high-impact formats.
Standard IAB Display Units
The classics never go out of style. Our Standard IAB units support all industry-standard sizes and placements, optimized through header bidding and real-time price floor management.
Available Sizes:
- Leaderboard: 728x90, 970x90, 970x250
- Medium Rectangle: 300x250, 336x280
- Skyscraper: 120x600, 160x600, 300x600
- Mobile: 320x50, 320x100
Perfect for: Text-heavy content sites, blogs, editorial publishers, news sites, educational platforms, and utility websites.
In-Content Display
In-Content ad units integrate naturally within your webpage's content. These placements appear as users scroll, creating viewable impressions without disrupting the reading experience.
Available Sizes:
- Desktop: 300x250, 728x90, 480x60, 320x100, 336x280, 300x600, 970x250, 970x90
- Mobile: 300x250, 320x50, 320x100, 336x280, 300x600
Perfect for: Long-form content publishers, article-based sites, blogs, and any publisher prioritizing reader experience.
Sticky & Adhesive Units
Adhesive units maintain visibility as users scroll, maximizing viewability metrics and driving premium CPMs.
Perfect for: Publishers seeking maximum viewability, sites with engaged audiences and longer session times.
Bottom Rail
Sticks to the bottom of the user's screen while remaining centered. One of our highest-performing adhesive units.
- Available sizes: 320x50, 728x90, 970x90, 320x100
Left & Right Rail
Side-mounted units that remain vertically centered as users scroll. Desktop-only, designed to fit without disrupting page content.
- Available sizes: 120x600, 160x600, 300x600
Sticky Sidebar
Multi-format ads dynamically inserted into sidebar sections, remaining in view as users scroll. Desktop-only.
- Available sizes: 300x250, 300x600, 120x600, 160x600, video, fluid
Web Interstitial
Full-screen overlay ads that appear during natural navigation breaks. The Web Interstitial serves once per user per session, creating impact without fatigue.
Key Features:
- Overlays screen when users navigate between pages
- One impression per user per session
- Dynamically injected via script
- Available across desktop and mobile
Available Sizes: 320x480, 300x250, 336x280
Perfect for: Publishers with multi-page user journeys, sites seeking high-impact placements, gaming and entertainment verticals.
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Corner Ad Video (Outstream)
The Corner Ad Video unit is a lightweight, ads-only video player positioned in any corner of the page. It requests video ads without requiring content playback functionality.
Available Positions:
- Desktop: corner (top-left, top-right, top-centered, bottom-left, bottom-right), inline
- Mobile: corner (top-left, top-right, top-centered, bottom-left, bottom-right), inline
Perfect for: Publishers without video content who want to capture video CPMs, sites seeking incremental video revenue.
Pre-Content Video
Pre-content video plays a single ad before users can access your website's content. The ad plays, completes, and removes itself. Your content appears. Clean and simple.
Use Cases:
- Game publishers monetizing before gameplay
- Tool and utility sites with high-intent users
- Any content worth a brief ad experience
Perfect for: Gaming sites, interactive tools, premium content publishers.
Rewarded Video
Rewarded video lets you offer users something valuable in exchange for watching a full-screen video ad. Users opt in, watch the complete ad, and receive their reward.
Key Features:
- Option to reward users after watching a specified portion
- Back-to-back ads in a single ad break
- Rewarded Video APIs for advanced customization
- Web implementation (not just apps)
Perfect for: Gaming publishers, educational sites with premium content, any publisher with "unlockable" value.
Flex Rail
Creates a full-screen interactive mobile canvas through an expanding overlay format.
Key Features:
- Loads as an animated overlay capturing attention
- Users can expand to reveal large-format video or interactive canvas
- If not expanded, adhesive unit collapses and stays in view
- Can be upgraded to 100% SOV roadblock
Perfect for: Mobile-heavy publishers, sites seeking interactive brand experiences.
Flex Skin
A 100% share-of-voice placement that wraps around your content. Highly sought after by brands and unavailable through standard SSPs and networks.
Key Features:
- Media format supports video and shoppable features
- Cross-platform adhesive placement
- Automatically compresses as users scroll
- Can be upgraded to 100% SOV roadblock
Perfect for: Publishers with premium direct relationships, sites seeking brand partnership opportunities.
Flex Video
Large-format mobile video that loads above content and remains sticky as users scroll.
Key Features:
- Loads above content to capture attention
- Collapses and expands as users scroll, offering continuous video play
- Auto-play, non-skip, 15-second creatives
- Can be upgraded to 100% SOV roadblock
Perfect for: Mobile publishers seeking premium video CPMs, sites with scroll-heavy user behavior.
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Format Strategy
Finding Your Optimal Ad Format Mix
The best monetization strategy rarely relies on a single format. Our yield ops team analyzes your content, audience, and user behavior to recommend the optimal format combination.
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Content-Heavy Sites (Blogs, News, Editorial)
- Display: In-Content, Sidebar, Sticky Sidebar
- High-Impact: Flex Leaderboard
- Video: Corner Ad Video (optional)
- Native: In-Feed placements
Gaming & Entertainment Sites
- Video: Rewarded Video, Pre-Content
- Display: Medium Rectangle, Leaderboard
- High-Impact: Flex Suite (all formats)
- Interactive: Web Interstitial
Utility & Tool Sites
- Display: In-Content, Bottom Rail
- High-Impact: Flex Leaderboard
- Video: Corner Ad Video, Pre-Content
Mobile-First Publishers
- Display: Mobile Leaderboard, Bottom Rail
- Video: Flex Video, Rewarded Video
- High-Impact: Flex Rail
- Interactive: Web Interstitial
Full-Stack Technology. Full Revenue Potential.
Playwire isn't just a display partner. We're not just a video partner. We're the full-stack monetization platform that maximizes every impression across every format.
What you get:
- All Formats: Display, video, native, high-impact, and everything in between
- AI & Machine Learning: AI-driven optimization across your entire format mix
- Expert Support: Yield ops professionals who understand format strategy
- Advanced Analytics: See exactly how each format contributes to your revenue
- Dual Service Models: Managed service or self-service based on your needs
Ready to see what full-stack monetization actually looks like?
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Amplify Your Ad Revenue
Guaranteed
Simplify operations and maximize revenue at the same time. Don't sacrifice an ounce of control.
Apply Now