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Make the Most of Your Audience Data with Identity Solutions
Playwire ID, RAMP®'s proprietary identity solution, improves ad revenue while respecting user privacy. The data in Playwire ID can also be applied to custom audience segments via our Data Management Platform (DMP).
In addition to Playwire ID, RAMP® integrates other industry-leading identity partners to provide you with the options that work best for your content and audience, at no extra charge.
I can’t overstate how important the data provided by RAMP’s Advanced Yield Analytics is for me as a publisher. It is something I’ve never seen before but always wanted. Now that I have it, I feel like I have been flying blind for the past 21 years.
2X
GTPlanet doubled their ad revenue over their previous solution when they joined Playwire.
REVENUE INTELLIGENCE®
Drive 30% higher revenue with algorithms that maximize yield on every impression.
DIRECT SALES
Get access to premium demand you can’t get anywhere else, driven by a global direct sales team.
AN EXPERT TEAM
RAMP® is backed by an extensive team of experts, all focused on accelerating publisher revenue and growth.
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Playwire is a tremendous partner, and their customer care is unparalleled. Playwire is always accessible to immediately address any questions or problems we have. I’ve worked with a lot of partners in my career, and I would say Playwire is one of the best in terms of focusing on the customer.
Our relationship with Playwire started five years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management, and management of our ad stack.
Working with the Playwire team has been one of the easiest and most valuable parts of our business this year. Everyone is extremely collaborative, supportive, and motivated by our shared success.
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
Within the first month or so, I saw about a 20% increase in revenue, and by the time the holiday season was rolling around, the revenue was more like a 90% increase over the best month I had ever had with [my previous provider].
Playwire has been more than open and receptive to the small sites under the LG Media Network umbrella. They’re helping us out, spending time on these smaller partners, and growing with us every step of the way.
Transparency, and understanding how my site is making money is paramount. With Playwire, I feel empowered like never before to grow my business.