Playwire ID, RAMP's proprietary identity solution, improves ad revenue while respecting user privacy. The data in Playwire ID can also be applied to custom audience segments via the Data Management Platform (DMP).
Immediate Increase in Revenue
Selectively activate the identity solutions you want to use, and turn off the ones you don't.
Manage Key Settings
Use data from Playwire ID to build custom audience segments via the Data Management Platform (DMP).
So Much More
than Identity Management
A more efficient and effective ad tech stack, all in a single platform.