Over the course of their partnership with Playwire, the publisher saw a 110% increase in average Pageview CPM.
Innovative video units have significantly improved ad revenue, with video units bringing in 568% higher CPMs than traditional display.
“From day one, Playwire has always delivered me exactly what they’ve told me they were going to.”
Knowing they would get exactly what they needed, this publisher returned to Playwire in 2019, after a short hiatus from publishing, with the launch of their new website. During that time (2011 to 2019), Playwire made significant platform updates since the last time the publisher had worked with Playwire, adding several new features to the RAMP® Platform.
“I was blown away by the changes to the platform in just a few years and saw exponential improvements in ad revenue. Playwire is constantly innovating and improving their platform, making it a no-brainer to continue working with them.”
Because of the success of this editorial publisher, they are no strangers to pitches from other ad management solutions seeking to gain their business. They regularly receive offers attempting to draw them away from the RAMP® Platform, but none even remotely come close to the benefits and revenue received from Playwire.
“I’m constantly receiving pitches from other solutions looking to get me to leave Playwire, but the pitches they send would have me receiving only about 5% of the revenue I get when working with Playwire. They truly have no idea what the RAMP® Platform is capable of.”