We take data security very seriously, and ensure your data is protected through every step of the process.
1. Collect Data on Your Website Users
RAMP collects data on the interests and behaviors of your audience members.
2. Enrich Data with 3rd Party Information
Your 1st party data is then enriched with 3rd party data previously known about your audience members.
3. Process and Store Data in the RAMP DMP
The combined data is then stored in the RAMP DMP for easy segmentation and centralized access.
4. Combine Audience Data with Network-Wide Data
Data on your individual audience members is then combined with our network-wide data from all publishers.
5. Segment Data for Better Targeting
Network-wide data is segmented into audience cohorts based on interests and behaviors for targeting by advertisers.
of the RAMP DMP
ACCESS TO PREMIUM DEMAND
Audience insights and segmentation unlock premium brand dollars for publishers of all sizes.
- Network-wide audience cohorts are attractive to advertisers
- Access to more direct sales deals
- Drive higher CPMs
All the benefits of an enterprise-grade DMP.
None of the headaches.
- Simple integration
- Utilizes data you already collect
- Enrich with 3rd party data
PRIVACY & COOKIES
The DMP eliminates your reliance on 3rd party cookies in a privacy-friendly way, future-proofing your ad revenue stream.
LEVVVEL DOUBLES AD REVENUE
Full Managed Service
Maximize your ad revenue without lifting a finger.
RAMP provides controls that allow for you to adjust the details yourself.
You have full control over whether the DMP is deployed on your users, and can choose to take advantage of key features.
Segment your audience based on demographics, interest, geography, behaviors or even your own pre-defined key values.
Measure the performance of your custom audiences, and see how the size and CPMs for audiences change over time.
Give direct sales advertisers access to your custom-defined audiences, for which they'll pay a premium.
Allow your audience to be built into cohorts that span across the Playwire network for lucrative direct sales deals.