A built-in DMP maximizes your First-Party data

Make the most of your unique audience with a GDPR and CCPA compliant Data Management Platform.

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How the
RAMP DMP
Works

We take data security very seriously, and ensure your data is protected through every step of the process.

1. Collect Data on Your Website Users

RAMP® collects data on the interests and behaviors of your audience members.

2. Enrich Data with 3rd Party Information

Your 1st party data is then enriched with 3rd party data previously known about your audience members.

3. Process and Store Data in the RAMP DMP

The combined data is then stored in the RAMP® DMP for easy segmentation and centralized access.

4. Combine Audience Data with Network-Wide Data

Data on your individual audience members is then combined with our network-wide data from all publishers.

5. Segment Data for Better Targeting

Network-wide data is segmented into audience cohorts based on interests and behaviors for targeting by advertisers.

Benefits
of the RAMP DMP

ACCESS TO PREMIUM DEMAND

Audience insights and segmentation unlock premium brand dollars for publishers of all sizes.

  • Network-wide audience cohorts are attractive to advertisers
  • Access to more direct sales deals
  • Drive higher CPMs
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CUSTOMIZABLE SCALE

All the benefits of an enterprise-grade DMP.
None of the headaches.

  • Simple integration
  • Utilizes data you already collect
  • Enrich with third-party data
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PRIVACY & COOKIES

The DMP eliminates your reliance on 3rd party cookies in a privacy-friendly way, future-proofing your ad revenue stream.

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LEVVVEL DOUBLES AD REVENUE

It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.
Deni Latić
CEO

LEVVVEL _ The best gaming experiences start here. (1)

Case Study

2x

Doubled ad revenue after switching to Playwire.

7X

Direct sales drive 7x higher CPMs than indirect.

12X

Video units drive 12x higher CPMs than display.

21x

Flex leaderboard drives 21x higher CPMs than display.

Find your
Balance

Full Managed Service

Maximize your ad revenue without lifting a finger.

Granular Control

RAMP provides controls that allow for you to adjust the details yourself.

What's Right for Me?

Our team of experts can help you decide which model is right for you.

Contact Us

control
the details

You have full control over whether the DMP is deployed on your users, and can choose to take advantage of key features.

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Audience Segments

Segment your audience based on demographics, interest, geography, behaviors or even your own pre-defined key values.

Audience Metrics

Measure the performance of your custom audiences, and see how the size and CPMs for audiences change over time.

Advertiser Access

Give direct sales advertisers access to your custom-defined audiences, for which they'll pay a premium.

Audience Cohorts

Allow your audience to be built into cohorts that span across the Playwire network for lucrative direct sales deals.

Trusted by 700+
web + app Publishers

Omni Calculator
Rent.com
GTPlanet
Philo
Muscle & Fitness
Enthusiast Gaming
Bulbapedia
Android Authority
POGO
Letterboxd
eFHUB
Walkscore
Sparknotes
Kidoodle
Redfin
Zigazoo
Rajah
Crunchyroll
Brick Fanatics
Mediatakeout
National Rail
Univision
Der Die Das
Scopely
M64Plus FX
Outfit7
Playwire is a tremendous partner, and their customer care is unparalleled. Playwire is always accessible to immediately address any questions or problems we have. I’ve worked with a lot of partners in my career, and I would say Playwire is one of the best in terms of focusing on the customer.
Brenan Klain
SVP of Monetization, Chess.com
Our relationship with Playwire started five years ago and since day one, we have seen an impact on our revenue through better direct sales management, yield management, and management of our ad stack.
Abhi Arya
Co-Founder, Sandbox & Co.
Working with the Playwire team has been one of the easiest and most valuable parts of our business this year. Everyone is extremely collaborative, supportive, and motivated by our shared success.
Brian Dresher
VP of Strategy & Business Development, Android Authority
We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.
David Larkin
Strategy and Business Development, Letterboxd
Within the first month or so, I saw about a 20% increase in revenue, and by the time the holiday season was rolling around, the revenue was more like a 90% increase over the best month I had ever had with [my previous provider].
William Shunn
Creator and Owner, Spelling Bee Solver
Playwire has been more than open and receptive to the small sites under the LG Media Network umbrella. They’re helping us out, spending time on these smaller partners, and growing with us every step of the way.
Dylan Tarre
Owner, Lambgoat
Transparency, and understanding how my site is making money is paramount. With Playwire, I feel empowered like never before to grow my business.
Jordan Greer
Owner, GTPlanet

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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