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Trusted by Leading News Publishers
The News Publisher's Monetization Challenge
Digital news faces a unique set of pressures that most ad partners simply don't understand. Traffic spikes without warning during breaking stories. Readers demand fast-loading pages. Advertisers require brand-safe environments. And through it all, you need to maintain the editorial credibility that makes your audience trust you in the first place.
Traditional ad networks treat news sites like any other publisher. They optimize for their revenue, not yours. They recommend ad-heavy layouts that drive readers away. And when something goes wrong during your biggest traffic day of the year? Good luck getting someone on the phone.
Playwire was built differently.
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The "Hard News" Monetization Problem
Covering legitimate local news can hurt your revenue in the open market. Report on a crime, a tragedy, or a controversial topic, and advertiser keyword exclusion lists flag your content, tanking your CPMs for doing your job.
Our yield and partner success teams help you navigate this challenge. We work to ensure your site doesn't land on exclusion lists for covering the news your community needs, and we advocate for your inventory with demand partners who understand the difference between brand-unsafe content and journalism.
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The Full-Stack Advantage for News
A Complete Ad Tech Stack
Playwire replaces a tech stack patchwork with a unified platform.
Most news publishers cobble together multiple vendors: a header bidding wrapper here, a video player there, maybe a direct sales relationship that's more trouble than it's worth. Every additional vendor adds complexity, latency, and points of failure.
Playwire replaces a that patchwork with a unified platform.
Proprietary AI & Machine Learning
Our algorithms manage 1.2M+ price floor rules per website, optimizing every impression automatically. The result? A 20% average CPM increase on top of everything else.
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Header Bidding Excellence
Operating on both client and server sides, maintaining relationships with all major SSPs, and continuously optimizing revenue shares you'll never have time to negotiate yourself.
Direct Sales Access
Our global sales team brings Fortune 500 brand dollars to your inventory. Premium campaigns from advertisers like McDonald's, Disney, Netflix, and Nissan, delivered without you lifting a finger.
Playwire DIRECT
Built-In Video
Outstream video that generates revenue from your text content, plus pre-roll solutions if you produce video. Our video player integrates seamlessly, eliminating the battles between display and video that plague multi-vendor setups.
Real-Time Analytics
See your revenue as it happens, not 48 hours later. Identify which stories drive the most ad revenue. Track performance across your entire portfolio from a single dashboard.
First-Party Data Solutions
Our DMP with 250+ IAB segments and hashed email capture helps you command higher CPMs in a privacy-first world. Publishers using our hashed email API see a 42% average CPM increase.
Choose Your Level of Involvement
News teams have varying bandwidth for ad operations. Some want full control. Others want to focus entirely on journalism while experts handle monetization. We support both.
Managed Service
RAMP Managed Service
Let our team handle everything while you focus on the news.
Our ad ops experts obsess over your revenue 24/7. You get a dedicated partner success manager, technical solutions engineers, and yield optimization experts, all working to maximize your revenue. We handle the ad tech. You handle the headlines.
Perfect for: News organizations that want maximum revenue with minimum internal ad ops resources.
Self-Service
RAMP Self-Service
Keep your hands on the controls with enterprise-grade tools.
Full visibility into every auction setting. Real-time optimization controls. AI tools that work for you, not instead of you. Build custom rules for different sections, traffic sources, or content types.
Perfect for: News publishers with technical teams who want granular control over their monetization strategy.
Lambgoat: Growing a Media Portfolio
When Lambgoat partnered with Playwire, they saw an immediate 50% revenue increase. But the real value? Scalable tools that let them onboard smaller sites across their growing media network.
"Playwire has been more than open and receptive to the small sites under our umbrella. They're willing to bring on many smaller sites, and growing with us every step of the way."
Dylan Tarre, Owner, Lambgoat
All Media Network: 10% Better, Consistently
All Media Network tested multiple monetization partners. Playwire consistently outperformed by 10% in the long run, plus they gained access to premium direct deals from brands like McDonald's, Nike, and Live Nation.
"Playwire's always been very understanding of the role of the user advocate and are willing to work with us to customize our layout to maintain user experience, unlike other providers."
Zac Johnson, All Media Network
Recurrent: Tried, Tested, Chosen
Recurrent ran extensive tests between four top ad monetization providers, comparing page speed and revenue performance. The result? Playwire delivered 500ms+ faster page speed and 17% higher revenue.
"When evaluating the marketplace for a new programmatic partner, Playwire came out at the top of our list. User experience is essential to our success. Playwire's data-driven solutions and support gave us the edge we needed, making them the right partner."
Breton Fischetti, SVP of Performance Revenue, Recurrent
Premium Ad Formats for News
The right ad formats can transform your revenue without transforming your site into an ad-cluttered mess. Our Flex Suite delivers premium CPMs through formats designed to capture attention respectfully.
Flex Skin
A 100% share-of-voice placement that wraps around your content. Dynamic, responsive, and impossible to miss. Perfect for major brand campaigns during high-profile news moments.
$25-35 Page View CPM | 100% Viewability | 1-2% CTR
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Flex Leaderboard
Cross-platform adhesive leaderboard that stays visible as readers scroll through your stories. Premium positioning without obstructing content.
$17-$20 CPM | +149% Higher In-View Time | +173% Higher Interaction Rate
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Flex Video
Large-format video that loads above content and collapses as users scroll. Captures video ad dollars even on text-heavy news pages.
$9-$15 CPM | +18% Time on Page | +40% Revenue Increase
Quality, Performance, Transparency
These aren't just buzzwords. They're the foundation of how we operate.
- Quality You Can Trust: We work with premium demand sources and maintain strict quality controls. No sketchy ads. No malware. No advertiser experiences that embarrass your brand.
- Performance That Speaks for Itself: We don't ask you to take our word for it. Run a test. Compare us to your current setup. If we don't deliver meaningfully better results, we'll part as friends.
- Transparency You Deserve: See exactly where your revenue comes from. Understand every fee. Access your data in real-time. No black boxes, no hidden costs, no surprises on your monthly statement.
Ready to Double Your News Revenue?
Quality journalism deserves quality monetization. Your readers deserve a respectful ad experience. Your business deserves transparent partnership and proven results.
Join the 50+ national and local news publishers who've already made the switch.
Apply Now