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Trusted by Leading Entertainment Brands
The Entertainment Publisher's Dilemma
Your audience didn't come to see ads. They came to discover their next favorite film, track their TV obsessions, follow their favorite team, or explore new music. Every ad placement is a negotiation between revenue and the experience that keeps them coming back.
Most ad partners don't get this. They'll push you to add more units, sacrifice page speed, or implement formats that feel like interruptions rather than integrations. The result? Short-term revenue gains that erode long-term audience loyalty.
Common challenges entertainment publishers face:
The Entertainment Vertical: Broader Than You Think
When we talk about entertainment publishers, we're not just talking about movie review sites. The entertainment vertical encompasses every platform where audiences come to be informed, engaged, or delighted by content they're passionate about. What unites these properties isn't the specific content type. It's the audience relationship: passionate users who chose your platform specifically, engage deeply with content, and expect advertising that respects that experience.
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Editorial & News
- Film, TV, and streaming coverage
- Music news and reviews
- Sports journalism and analysis
- Celebrity and pop culture editorial
- Gaming news and reviews
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Community & Discovery
- Film and TV tracking platforms
- Music discovery and cataloging
- Sports stats and fantasy platforms
- Fan communities and forums
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Multimedia Platforms
- Video streaming and hosting
- Audio streaming services
- Live event coverage
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Apps & Interactive
- Entertainment mobile apps
- Desktop media applications
- Sports tracking apps
- Second-screen experiences
Ad Formats That Work for Entertainment
Entertainment sites need ad formats that complement content consumption, not compete with it. Our approach starts with understanding how your specific audience engages with your content.
Flex Skin
A 100% share-of-voice placement that wraps around your content. Dynamic, responsive, and impossible to miss. Perfect for major brand campaigns during high-profile entertainment moments.
$25-35 Page View CPM | 100% Viewability | 1-2% CTR
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Flex Leaderboard
Cross-platform adhesive leaderboard that stays visible as readers scroll through your different types of content. Premium positioning without obstructing content.
$17-$20 CPM | +149% Higher In-View Time | +173% Higher Interaction Rate
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Flex Video
Large-format video that loads above content and collapses as users scroll. Captures video ad dollars even on text-heavy website pages.
$9-$15 CPM | +18% Time on Page | +40% Revenue Increase
Direct Sales
Access Premium Entertainment Advertisers
Studios, streaming platforms, and entertainment brands spend billions annually reaching engaged audiences. The challenge? They're selective about where those dollars go.
Playwire's global direct sales team has established relationships with major entertainment advertisers including Disney, Netflix, Amazon Prime Video, HBO Max, and major studios. These relationships translate directly into premium campaign opportunities for our entertainment publishers.
What direct sales delivers:
The Full-Stack Advantage for Entertainment Publishers
A Complete Ad Tech Stack
Playwire replaces a tech stack patchwork with a unified platform.
Most news entertainment publishers cobble together multiple vendors: a header bidding wrapper here, a video player there, maybe a direct sales relationship that's more trouble than it's worth. Every additional vendor adds complexity, latency, and points of failure.
Playwire replaces a that patchwork with a unified platform.
Proprietary AI & Machine Learning
Our algorithms manage 1.2M+ price floor rules per website, optimizing every impression automatically. The result? A 20% average CPM increase on top of everything else.
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Header Bidding Excellence
Operating on both client and server sides, maintaining relationships with all major SSPs, and continuously optimizing revenue shares you'll never have time to negotiate yourself.
Direct Sales Access
Our global sales team brings Fortune 500 brand dollars to your inventory. Premium campaigns from advertisers like McDonald's, Disney, Netflix, and Nissan, delivered without you lifting a finger.
Playwire DIRECT Built-In Video
Outstream video that generates revenue from your text content, plus pre-roll solutions if you produce video. Our video player integrates seamlessly, eliminating the battles between display and video that plague multi-vendor setups.
Real-Time Analytics
See your revenue as it happens, not 48 hours later. Identify which stories drive the most ad revenue. Track performance across your entire portfolio from a single dashboard.
First-Party Data Solutions
Our DMP with 250+ IAB segments and hashed email capture helps you command higher CPMs in a privacy-first world. Publishers using our hashed email API see a 42% average CPM increase.
Dynamic Ad Injection
Your content structure isn't a standard blog template. Our dynamic ad injection logic adapts to your specific architecture.
Technical capabilities:
- Single-page application support: Full SPA compatibility for modern entertainment platforms
- Infinite scroll optimization: Ad injection that responds to scroll behavior and content loading
- Database page monetization: Optimized placements for film/album/show detail pages
- Content-aware positioning: Ads placed based on content length and structure, not arbitrary intervals
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Choose Your Level of Involvement
Entertainment publishers have varying bandwidth for ad operations. Some want full control. Others want to focus entirely on journalism while experts handle monetization. We support both.
Managed Service
RAMP Managed Service
Let our team handle everything while you focus on the your website.
Our ad ops experts obsess over your revenue 24/7. You get a dedicated partner success manager, technical solutions engineers, and yield optimization experts, all working to maximize your revenue. We handle the ad tech. You handle the content.
Perfect for: Entertainment publishers that want maximum revenue with minimum internal ad ops resources.
Self-Service
RAMP Self-Service
Keep your hands on the controls with enterprise-grade tools.
Full visibility into every auction setting. Real-time optimization controls. AI tools that work for you, not instead of you. Build custom rules for different sections, traffic sources, or content types.
Perfect for: Entertainment publishers with technical teams who want granular control over their monetization strategy.
Letterboxd: 243% Year-over-Year Revenue Increase
- 243% YoY ad revenue increase upon switching to Playwire
- 490% ad revenue increase from direct sales pressure in auction
- Premium brand partnerships with major studios and streaming platforms
"We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification."
David Larkin, Strategy and Business Development, Letterboxd
All Media Network: 10% Better, Consistently
- 10%+ revenue outperformance compared to every alternative tested
- Premium direct deals with McDonald's, Nike, Live Nation, and entertainment brands
- Long-term partnership stability with responsive support and ongoing optimization
"Playwire's always been very understanding of the role of the user advocate and are willing to work with us to customize our layout to maintain user experience, unlike other providers."
Zac Johnson, All Media Network
Lambgoat: 50% Immediate Revenue Uplift
- 50% revenue uplift within the first two months
- Advanced analytics powering revenue-sharing models with writers
- Network growth support for smaller sites under the LG Media umbrella
"What's become important for us, to make it sustainable for our team, is to do a revenue split with our writers, and having transparent access to metrics like RPM per article is essential. With Playwire, we can track each article, helping us keep our writing team happy."
Dylan Tarre, Owner, Lambgoat
Quality, Performance, Transparency
These aren't just buzzwords. They're the foundation of how we operate.
- Quality You Can Trust: We work with premium demand sources and maintain strict quality controls. No sketchy ads. No malware. No advertiser experiences that embarrass your brand.
- Performance That Speaks for Itself: We don't ask you to take our word for it. Run a test. Compare us to your current setup. If we don't deliver meaningfully better results, we'll part as friends.
- Transparency You Deserve: See exactly where your revenue comes from. Understand every fee. Access your data in real-time. No black boxes, no hidden costs, no surprises on your monthly statement.
Ready to Double Your News Revenue?
Quality journalism deserves quality monetization. Your readers deserve a respectful ad experience. Your business deserves transparent partnership and proven results.
Join the 50+ national and local news publishers who've already made the switch.
Apply Now