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Trusted by Leading Education Brands
Balancing Revenue with User Experience
Your Users Came to Learn, Not to Fight Through Ads
Educational content and utility tools require focus. Nothing kills that faster than intrusive ads that compete for attention or slow down page loads.
We've spent years working with publishers like SparkNotes and Spelling Bee Solver to find the sweet spot: ad placements that generate serious revenue without degrading the experience users came for.
- Custom ad layouts designed around your content flow
- Intelligent ad injection that respects user focus
- Display, video, native, and high-impact formats—tailored to your site
- A/B testing tools to validate what works for your specific audience
Privacy Compliance Made Simple
Navigate COPPA, GDPR, and Beyond — Without the Legal Bills
Educational publishers, especially those serving students, face stricter compliance requirements than most. We've helped publishers like you navigate these complexities while maintaining strong monetization.
- Built-in consent management and privacy compliance tools
- Brand safety protocols designed for educational environments
- Experience working with publishers serving student audiences
"We needed more than just another vendor—we were looking for a true partner who could provide both revenue optimization and industry expertise. That's exactly what we found with Playwire."
Robyn Shambley, SparkNotes
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Real-Time Analytics
Stop Managing Your Revenue in Spreadsheets
With previous partners, publishers in this space often wait 24-48 hours for data that's already stale. Worse, month-end reports sometimes reveal surprise deductions for invalid traffic—losing 10% of expected revenue at the last minute.
Our real-time analytics change everything. See what's happening this hour, not yesterday. Know exactly what you'll earn before the month closes.
- Real-time performance data, not delayed reporting
- Page-level revenue analytics to understand what content drives value
- Accurate revenue projections—no month-end surprises
- Custom reporting via API or dashboard
"With my previous partner, I had to wait a day or more for results. Now I see what's happening in real-time. I know exactly what I'll earn, no month-end surprises."
Jason Gillyon, Site Owner, ConvertCase.net
Dedicated Support
A Team That Knows Your Space, And Picks Up When You Call
Solo publishers and small teams can't afford to wait days for support responses. Our dedicated account managers typically respond within hours, not days. And they actually understand education and utility publishing.
- Dedicated account manager who knows your site
- Technical support that responds in hours, not days
- Proactive suggestions for revenue optimization
- A partner invested in your success, not just their numbers
"My account manager emails me back almost instantly and gives clear explanations. I'm really happy with the level of support."
Jason Gillyon, Site Owner, ConvertCase.net
The Full-Stack Advantage for Education Publishers
A Complete Ad Tech Stack
Playwire replaces a tech stack patchwork with a unified platform.
Most education publishers cobble together multiple vendors: a header bidding wrapper here, a video player there, maybe a direct sales relationship that's more trouble than it's worth. Every additional vendor adds complexity, latency, and points of failure.
Playwire replaces a that patchwork with a unified platform.
Proprietary AI & Machine Learning
Our algorithms manage 1.2M+ price floor rules per website, optimizing every impression automatically. The result? A 20% average CPM increase on top of everything else.
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Header Bidding Excellence
Operating on both client and server sides, maintaining relationships with all major SSPs, and continuously optimizing revenue shares you'll never have time to negotiate yourself.
Built-In Video
Outstream video that generates revenue from your text content, plus pre-roll solutions if you produce video. Our video player integrates seamlessly, eliminating the battles between display and video that plague multi-vendor setups.
Real-Time Analytics
See your revenue as it happens, not 48 hours later. Identify which stories drive the most ad revenue. Track performance across your entire portfolio from a single dashboard.
First-Party Data Solutions
Our DMP with 250+ IAB segments and hashed email capture helps you command higher CPMs in a privacy-first world. Publishers using our hashed email API see a 42% average CPM increase.
Dynamic Ad Injection
Your content structure isn't a standard blog template. Our dynamic ad injection logic adapts to your specific architecture.
Technical capabilities:
- Single-page application support: Full SPA compatibility for modern entertainment platforms
- Infinite scroll optimization: Ad injection that responds to scroll behavior and content loading
- Database page monetization: Optimized placements for film/album/show detail pages
- Content-aware positioning: Ads placed based on content length and structure, not arbitrary intervals
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Choose Your Level of Involvement
Education publishers have varying bandwidth for ad operations. Some want full control. Others want to focus entirely on content while experts handle monetization. We support both.
Managed Service
RAMP Managed Service
Let our team handle everything while you focus on the your website.
Our ad ops experts obsess over your revenue 24/7. You get a dedicated partner success manager, technical solutions engineers, and yield optimization experts, all working to maximize your revenue. We handle the ad tech. You handle the content.
Perfect for: Education publishers that want maximum revenue with minimum internal ad ops resources.
Self-Service
RAMP Self-Service
Keep your hands on the controls with enterprise-grade tools.
Full visibility into every auction setting. Real-time optimization controls. AI tools that work for you, not instead of you. Build custom rules for different sections, traffic sources, or content types.
Perfect for: Education publishers with technical teams who want granular control over their monetization strategy.
SparkNotes
6+ Year Partnership | 87% RPM Increase with High-Impact Units
SparkNotes serves millions of students with study guides and literature resources. They needed a partner who could maximize revenue while maintaining an optimal learning environment, and navigate complex student privacy requirements.
- 87% increase in RPM with high-impact units like site skins
- Seamless support for their Plus subscription model
- Expert navigation of privacy compliance for student audiences
- 6+ year partnership that continues to evolve
"Unlike other partnerships that feel directive, Playwire truly collaborates with us. They understand our objectives, respect our processes, and work alongside us to drive results."
Robyn Shambley, SparkNotes
ConvertCase.net
75% Revenue Increase | Real-Time Analytics Access
What started as a simple personal tool 19 years ago has evolved into one of the web's most popular text conversion utilities. After six years with a declining partner, ConvertCase.net needed someone who could deliver consistent results and transparent reporting.
- Nearly doubled ad revenue compared to previous partner
- Real-time analytics replacing 24+ hour reporting delays
- Accurate revenue projections—no month-end surprises
- Simple integration that "just worked"
"Our first month was up 40-50%. Now we're nearly doubling our previous results. That's about as good as anyone can ask for."
Jason Gillyon, Site Owner, ConvertCase.net
Major Education & Utility Website
168% CPM Increase | 76% Revenue Growth | QPT Initiative
With over 20 million monthly pageviews, this major utility website serves as a critical resource for students and users worldwide. Through our Quality, Performance, and Transparency (QPT) initiative, they achieved dramatic results by focusing on efficiency over volume.
- 168% increase in CPMs
- 76% growth in overall revenue
- 61% reduction in ad requests (yes, fewer requests, more money)
- 107% improvement in viewability
"These results validate our hypothesis that more isn't always better in ad tech. By being more strategic about when and how we make ad requests, we're creating more value for both publishers and advertisers."
Scott Schroeder, SVP of Yield Operations, Playwire
Quality, Performance, Transparency
These aren't just buzzwords. They're the foundation of how we operate.
- Quality You Can Trust: We work with premium demand sources and maintain strict quality controls. No sketchy ads. No malware. No advertiser experiences that embarrass your brand.
- Performance That Speaks for Itself: We don't ask you to take our word for it. Run a test. Compare us to your current setup. If we don't deliver meaningfully better results, we'll part as friends.
- Transparency You Deserve: See exactly where your revenue comes from. Understand every fee. Access your data in real-time. No black boxes, no hidden costs, no surprises on your monthly statement.
Ready to Double Your Ad Revenue?
Quality educational content deserves quality monetization. Your readers deserve a respectful ad experience. Your business deserves transparent partnership and proven results.
Join the 50+ education publishers who've already made the switch.
Apply Now