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Trusted by Leading Casual Gaming Publishers
The Casual Gaming Difference
Your Audience Isn't "Gamers." And That's Not a Bad Thing.
Most ad tech companies treat all gaming traffic the same. Big mistake.
Casual gaming audiences skew older, more female, and more affluent than traditional gaming. They engage longer and return daily. The brands trying to reach them aren't chasing teenage boys. They want the professional solving Wordle and the parent playing match-3 puzzles.
We built our approach around who actually plays casual games. Monetizing a puzzle site like a hardcore gaming community leaves money on the table.
Longer Sessions. Smarter Monetization.
Your players don't bounce after 30 seconds. They stay for 7, 10, 15 minutes solving puzzles and chasing high scores. Our approach takes advantage of this:
- Session-Based Revenue Optimization: Our AI optimizes for revenue per session, not just per pageview. Intelligent refresh timing, strategic ad injection based on scroll behavior, and dynamic frequency capping ensure you're maximizing every minute of engagement.
- Refresh Strategies That Don't Annoy: Viewable ads that refresh at the right intervals. Not so fast that advertisers devalue your inventory. Not so slow that you're leaving money on the table. We find your sweet spot.
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Access Brands That Want Your Unique Blend of Traffic
Traditional gaming ad networks pitch your inventory to brands chasing teenage boys. That's not who's playing Candy Crush.
Our global direct sales team connects casual gaming publishers with advertisers specifically seeking your demographics. Consumer packaged goods. Financial services. Entertainment. Retail. Brands that understand the value of engaged adults with purchasing power.
Premium Campaigns, Premium Rates
Direct sales campaigns through Playwire deliver CPMs that make programmatic-only strategies look embarrassing. When brands can target engaged, brand-safe audiences with custom creative, they pay accordingly.
We Work With:
- Paramount+
- Walt Disney Pictures
- PlayStation
- McDonald's
- Procter & Gamble
- Netflix
- Nintendo
- And 50+ more premium brand partners
The Technology Behind the Results
A Complete Ad Tech Stack
Playwire replaces a tech stack patchwork with a unified platform.
Most casual gaming publishers cobble together multiple vendors: a header bidding wrapper here, a video player there, maybe a direct sales relationship that's more trouble than it's worth. Every additional vendor adds complexity, latency, and points of failure.
Playwire replaces a that patchwork with a unified platform.
AI That Optimizes While You Sleep
Our proprietary AI and machine learning algorithms manage what human yield teams simply can't. We're talking 1.2 million price floor rules per website. Dynamic traffic shaping that identifies high-value impressions. Real-time optimization across every auction.
Price Floor Controller: Average 20% increase in pageview CPMs through AI-managed price flooring
Traffic Shaping: 12% revenue improvement by intelligently filtering ad requests to prioritize quality over quantity
Identity Solutions: 42% higher CPMs with hashed email implementation
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Real-Time Analytics You'll Actually Use
Stop managing your ad revenue in spreadsheets with two-day-old data. Our analytics show you exactly how your content drives revenue. Right now.
What You Can Track:
- Revenue by game, page, and content type
- Ad unit performance comparisons
- Viewability and engagement metrics
- Direct sales campaign performance
"RAMP's analytics allow you to dive deep and see what each ad format is earning and which page is earning the most. The competitor's dashboard didn't provide that level of detail, but I could see it all with Playwire."
Huw Millington, Owner, Brickset.com
Direct Sales Access
Our global sales team brings Fortune 500 brand dollars to your inventory. Premium campaigns from advertisers like McDonald's, Disney, Netflix, and Nissan, delivered without you lifting a finger.
Playwire DIRECT
App Monetization for Mobile Casual Games
One SDK. 15+ demand partners. Zero integration nightmares.
RAMP Mobile AppWhat You Get:
- Single lightweight SDK integration
- AppLovin, Google, Unity, Amazon TAM, and 10+ more demand sources
- Unified payments (one check, all revenue consolidated)
- Automatic SDK updates and maintenance
Choose Your Level of Involvement
Managed Service
RAMP Managed Service
Let our team handle everything while you focus on your content.
Our ad ops experts obsess over your revenue 24/7. You get a dedicated partner success manager, technical solutions engineers, and yield optimization experts, all working to maximize your revenue. We handle the ad tech. You handle your site.
Perfect for: Casual gaming publishers that want maximum revenue with minimum internal ad ops resources.
Self-Service
RAMP Self-Service
Keep your hands on the controls with enterprise-grade tools.
Full visibility into every auction setting. Real-time optimization controls. AI tools that work for you, not instead of you. Build custom rules for different sections, traffic sources, or content types.
Perfect for: Casual gaming publishers with technical teams who want granular control over their monetization strategy.
Spelling Bee Solver: 90% Revenue Increase
- 20% immediate revenue increase
- 55% additional lift with high-impact units
- 90% year-over-year revenue growth
"Within the first month or so, I saw about a 20% increase in revenue, and by the time the holiday season was rolling around, the revenue was more like a 90% increase over the best month I had ever had with my previous provider."
William Shunn, Creator and Owner, Spelling Bee Solver
Heardle Decades: Monetizing Viral Success
- 200,000+ daily active users
- 7-8 minutes average engagement
- 8 million monthly visitors
- Revenue that exceeded all expectations
"I didn't create these games for the money, I did it because they were fun and people enjoyed playing them. When Playwire reached out, I realized there was an opportunity to support the time I was investing while maintaining the player experience."
Martin Snelling, Owner and Game Developer
Raider.IO: 50% Revenue Increase
- 50% immediate revenue increase
- Seamless single-page application integration
- Premium direct sales access through Flex Suite
"By the time we were done with the integration, I felt the most confident I've ever felt after an integration of an ad network or monetization solution into the site."
Jah Raphael, Owner and Founder, Raider.IO
Quality, Performance, Transparency
The QPT Difference
We're obsessed with quality because your players are too. Our QPT initiative has delivered measurable results across casual gaming publishers.
One Publisher's Results:
- 168% increase in CPMs
- 76% revenue growth
- 61% reduction in ad requests
- 107% improvement in viewability
- 8% traffic increase
Less clutter. Higher quality. Better revenue. It's not magic. It's what happens when you focus on the right metrics.
Ready to Monetize Your Casual Gaming Traffic the Right Way?
Your audience is valuable. Your player experience matters. Your revenue should reflect both.
Apply Now