Ad Tech Ecosystem: Brax

Qualifications

There are no stated minimum requirements to work with Brax and the company offers a 2-week free trial for anyone interested.

Benefits for Publishers

Publishers using Brax are able to create, manage, and optimize native advertising campaigns within a single, simple platform. The platform is designed to support scale and is easy for publishers of all experience levels to use. 

One of the primary functions of Brax is its advanced A/B testing capabilities that empower publishers and advertisers to assess the value of inventory, improve existing strategies, and deliver high-performing content to site visitors. 

The platform has all the integrations publishers need, including Outbrain, RevContent, and Google Analytics.

Collaboration across teams is streamlined in Brax because of the platform's access management functionality. Customize user permissions and review activity so managers can focus on more important tasks. 

Finally, Brax’s bulk-adjust setting allows publishers to automate bidding and budgeting with ease. Update select campaigns or all of them with a single click.