Google Ad Manager Training

Browse our (always growing) library of strategic and tactical Google Ad Manager training.

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What is Google Ad Manager?

Google Ad Manager is a tool for publishers that allows them to manage ads displayed on their website. Using Google Ad Manager gives publishers access to Google's Ad Exchange, the largest marketplace for ad buying and selling.

Pricing Rules
in Google Ad Manager

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Strategic

PRICE FLOOR STRATEGY

Learn how to build a comprehensive price floor strategy.

  • Stop using single rules, and think in terms of a unified strategy
  • Download powerful templates to build and manage your strategy

Guide + Templates

Tactical

GAM UNIFIED PRICING RULES

Learn how to create custom unified pricing rules in Google Ad Manager.

  • Step-by-step guidance with helpful screenshots
  • Details on targeting criteria for custom rules

Read the Article

Brand Safety
in Google Ad Manager

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Strategic

BLOCKING STRATEGY

Learn how to build a blocking strategy that fits your brand.

  • Guidance for choosing category and URL blocks
  • How to manage blocking over time

Read the Guide

Tactical

PROTECTIONS IN GAM

Learn how to create category and URL blocks in Google Ad Manager.

  • Step-by-step guidance with helpful screenshots
  • Details on selecting categories

Read the Article

Optimizing
Your Ad Layout

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Strategic

AD LAYOUT BEST PRACTICES

Maximize your ad revenue by following best practices for:

  • Ad location
  • User experience
  • Ad units and sizes

Read the Guide

Tactical

AVOIDING CONFIRMED CLICK

Learn more about Google Confirmed Click violations.

  • What are confirmed click violations?
  • How can you avoid them?

Read the Article

ARE YOU LOOKING FOR
Expert Support?

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The GCCP Program

Learn more about what Google Certified Publishing Partners are, and how they can help you maximize your results.

Read More

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Managed Service vs. DIY

Compare the pros and cons of having a Google Certified Publishing Partner manage your ads with the DIY approach to choose what's best for you.

Read More

What's Right for Me?

Our team of experts can help you decide if working with Playwire is a fit for you.

Contact Us

Switching from DIY Google Ad Management to Playwire Increased Revenue by 65%

Switching to Playwire effectively increased my total ad revenue 60-75%immediately.
Calvin Martin
Founder

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Case Study

65%

Boost in revenue after switching to Playwire.

13X

Video drives 13x higher CPMs than display.

26X

Direct sales drives 26x higher CPMs than display.

10%

Continued year over year growth in pageview CPM.

More Information on
Google Products

Guide to Google's Ad Exchange

Google AdX generates broad demand, making it essential to most publishers' revenue strategies. Read this article to learn how you can get access to this demand. 

Read More

What is Google Open Bidding?

While not required for a top-tier revenue strategy, many publishers are using Open Bidding to largely increase their ad revenue.

Read More

Ad Serving with Google Ad Manager

As part of its many offerings, Google Ad Manager provides a premier ad server. Read on to learn everything you need to know about ad serving with GAM.

Read More

GA4 Tutorials

Want to learn more about how to navigate Google Analytics 4? Check out these video tutorials (in addition to the Google Ad Manager training listed above) to understand how to use key features and learn more about what's possible in GA4.

Tutorials

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

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