Learn more about the evolution of the publisher ad tech stack and the components that make it up.
Access all of our resources on header bidding from basics to detailed guidance.
Learn more about ad servers and how they function within the ad tech ecosystem.
Learn more about how the definition of an ad exchange has changed over time, and what they can do for publishers.
Visit the programmatic advertising resource center to access content about how programmatic works.
Learn more about how video fits into the ad tech stack and how video ads can influence revenue.
Get more information about creating and managing your ads.txt file.
Get access to all of our resources and templates for Google Ad Manager users.
Considering whether you should build your tech stack in-house? Check out the build vs. buy series.
Read the Series
Learn more about how to use Google Analytics 4.
Learn more about incorporating a Data Management Platform into your tech stack.
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.