The Complete Ad Tech Resource Library

Team_1_Partner-Success-1-1

Browse All
Ad Tech
Guides + Resources

https://www.playwire.com/hubfs/Ad-Tech%20Stack.png

Ad Tech Stack

Learn more about the evolution of the publisher ad tech stack and the components that make it up.

View Library

https://www.playwire.com/hubfs/Header%20Bidding.png

Header Bidding

Access all of our resources on header bidding from basics to detailed guidance.

View Library

https://www.playwire.com/hubfs/Ad-Server.png

Ad Server

Learn more about ad servers and how they function within the ad tech ecosystem.

View Library

https://www.playwire.com/hubfs/Ad-Exchange.png

Ad Exchange

Learn more about how the definition of an ad exchange has changed over time, and what they can do for publishers.

View Library

https://www.playwire.com/hubfs/Programmatic%20Advertising.png

Programmatic

Visit the programmatic advertising resource center to access content about how programmatic works.

View Library

https://www.playwire.com/hubfs/Video%20Ads.png

Video Ads

Learn more about how video fits into the ad tech stack and how video ads can influence revenue.

View Library

https://www.playwire.com/hubfs/Ads.txt.png

Ads.txt

Get more information about creating and managing your ads.txt file.

View Library

https://www.playwire.com/hubfs/GAM-e-course-page-image.png

Google Ad Manager

Get access to all of our resources and templates for Google Ad Manager users.

View Library

https://www.playwire.com/hubfs/build-vs-buy-series.png

Build vs. Buy

Considering whether you should build your tech stack in-house? Check out the build vs. buy series.

Read the Series

https://www.playwire.com/hubfs/Blog%20Assets/ga4-tutorial-thumbnail.png

GA4 Tutorials

Learn more about how to use Google Analytics 4.

View Library

https://www.playwire.com/hubfs/Featured%20Images/data%20management%20platform%20topic%20resource.png

DMP

Learn more about incorporating a Data Management Platform into your tech stack.

View Library

https://www.playwire.com/hubfs/Google%20AdSense%20Resource%20Center.png

Google AdSense

Get access to all of our resources for Google AdSense users.

View Library

https://www.playwire.com/hubfs/Ad%20Network%20Resource%20Center.png

Ad Network

Get access to all of our resources on Ad Networks.

View Library

Amplify
Your Ad Revenue

Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.

Get Started