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Ad Tech Ecosystem: Google Ad Manager
What is Google Ad Manager?
Google Ad Manager is a complete ad management platform that helps publishers monetize their website or app traffic by delivering ads to users across a range of networks and locations.
All About Google Ad Manager
Qualifications
Google Ad Manager is available free for businesses, whereas Google Ad Manager 360 (GAM 360) is the premium paid version.
GAM 360 is essentially an advanced version of the platform, offering superior targeting and audience segmentation capabilities as well as more comprehensive reporting features. This advanced version also provides custom integrations with DoubleClick Campaign Manager, Access Manager, Ad Exchange, Audience Center, and Sales Management tools.
Benefits for Publishers
A trusted leader in the ad tech industry, GAM offers monetization features including yield management, ad serving, reporting & analytics, and brand security.
GAM gives you control over your inventory, CPM rates, and ad types and provides reporting so you can see how your ads are performing. It also offers a range of powerful features like content blocking and ad fraud protection to help you maximize your revenue and stay secure.
Google Ad Manager Reviews
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GAM is one of the most well-known and popular ad management tools on the market, but like any ad technology, it has its limitations (especially when it comes to the free version). GAM received 4.1 out of 5 stars on G2 and 8.7 out of 10 stars on TrustRadius.
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