Ad Tech Ecosystem: Improve Digital

Qualifications

There are no minimum traffic requirements to work with Improve Digital, but publishers will have to adhere to the platform’s strict brand safety requirements.

Benefits for Publishers

Improve Digital works best in the European market, making it an attractive SSP if your advertisers are looking to target anyone in that demographic.

Publishers who work with Improve Digital will benefit from its wide range of ad formats that provide more opportunities to increase ad revenue. Using their primary solution, 360 Polaris, publishers can control their own direct deals.

They also have a reputation for being extremely transparent with their reporting and analytics, which allows publishers who work with them to improve campaign performance over time.