Ad Tech Ecosystem: Sonobi

Qualifications

To work with Sonobi, publishers must connect with a company sales representative. Sonobi creates packages for publishers that provide curated solutions for their unique traffic, audience, and goals.

Benefits for Publishers

Sonobi allows publishers and advertisers to collaborate and connect directly with their ideal audience. The platform also provides a supply pathway to programmatic demand that helps publishers drive higher CPMs for their inventory.

The company’s unique programmatic and push solution has the proven ability to increase revenue by an average of 20% as well as nearly double user engagement.

Finally, Sonobi’s identity management tools allow publishers to foster relationships between their advertisers and their audience.