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Ad Tech Ecosystem: YieldMo
What is YieldMo?
YieldMo is an advertising company that uses machine learning and unique digital formats to provide buyers, sellers, and consumers with a more thoughtful ad exchange experience.
All About YieldMo
Qualifications
YieldMo has a set of guidelines that all publishers must follow in order to work with them. These guidelines include formatting restrictions for ads and restrictions on prohibited content. For example, publishers are prohibited from obscuring the visibility of any ads on their site. They must also refrain from posting any hateful, derogatory, or discriminatory content.
Benefits for Publishers
The primary benefits of working with YieldMo include more efficient and effective monetization, smarter curation, and better inventory insights. They are able to achieve a high level of efficiency by providing multiple types of exchange with leading DSP platforms.
YieldMo also offers specialized predictive analytics by allowing you to capture compliant data you can use to improve user engagement strategies and increase the value of your inventory.
YieldMo Reviews
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YieldMo does not have any reviews on G2 or TrustRadius. However, the advertisers that have previously used their platform include major players such as Walmart, TMobile, and The Home Depot. Additionally, their publisher inventory includes USA Today, CNN, Warner Media, and The Telegraph.
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