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Educational Resources

The Complete Applovin for Mobile Ads Resource Center

Browse all of our educational resources about Applovin for Mobile Ads.
Guide Articles Case Study
Applovin

What is Applovin?

AppLovin is a mobile advertising technology company that operates the MAX mediation platform and processes over $11 billion in annual ad spend. They're not just another ad network. They're an AI-driven advertising platform that connects advertisers with publishers through sophisticated machine learning algorithms.

Guide

The Publisher's Guide to AppLovin for Mobile Ads

Read all about AppLovin from A-Z with this guide from our experts.

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Articles

Read More About AppLovin

What is Applovin?

Discover what AppLovin is, how their $11 billion mobile advertising platform works, and whether their AI-driven MAX mediation technology is right for your app monetization strategy.

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What does Applovin do?

Learn what AppLovin does for mobile advertising with this complete guide covering their AI-powered ecosystem, MAX monetization platform, technical requirements, and optimization strategies for publishers.

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Choosing Your Platform: Applovin vs. Competitors

Compare AppLovin vs Google AdMob, Meta Audience Network, Unity Ads & other mobile advertising platforms. Find the best platform for your app category, traffic volume, and technical resources with our detailed comparison guide.

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What is AppLovin Used For? Real-World Use Cases

Discover how AppLovin's $11+ billion ad platform works for real publishers: gaming studios scaling user acquisition, e-commerce apps monetizing premium audiences, productivity apps using rewarded video, and media companies expanding internationally with AI-driven optimization.

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How Does Applovin Make Money?

Learn how AppLovin generated $4.71 billion in 2024 revenue through MAX mediation fees, network revenue sharing, and Axon AI premium pricing. Discover their strategic revenue model, fee structures, and competitive advantages in mobile advertising.

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How Letterboxd Increased YoY App Revenue With Playwire

50% Increased competition from additional demand
243% Increase by moving their app monetization strategy over to Playwire's RAMP®
“We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.”

David Larkin

Strategy and Business Development, Letterboxd

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