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The Playwire Blog

Featured

What are the Best Ad Networks for Apps?

June 1, 2024

Key Points Mobile publishing is the only place in digital advertising where ad networks still function as critical parts of the ecosystem. Because most app ...

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CTV's Hidden QPS Crisis: Why Your Ad Revenue Depends on Supply Chain Efficiency Read more

CTV's Hidden QPS Crisis: Why Your Ad Revenue Depends on Supply Chain Efficiency

July 9, 2025

Bid Shaping Revolution: How Our ML Algorithm Boosted Publisher Revenue by 12% Read more

Bid Shaping Revolution: How Our ML Algorithm Boosted Publisher Revenue by 12%

June 23, 2025

Key Takeaways from the Jounce Media June 2025 Report: What Publishers Need to Know About Today's Supply Chain Reality Read more

Key Takeaways from the Jounce Media June 2025 Report: What Publishers Need to Know About Today's Supply Chain Reality

June 4, 2025

AI-Powered Engagement Rate Calculator: The New Standard for Influencer Evaluation Read more

AI-Powered Engagement Rate Calculator: The New Standard for Influencer Evaluation

May 16, 2025

How to Deal With Invalid Traffic (IVT) Read more

How to Deal With Invalid Traffic (IVT)

May 16, 2025

Ad Calls Per Pageview: Find the Balance for Maximum Revenue Read more

Ad Calls Per Pageview: Find the Balance for Maximum Revenue

May 14, 2025

The Curation Game: How Publishers Can Win the Share Shift Battle (May 2025 Jounce Report) Read more

The Curation Game: How Publishers Can Win the Share Shift Battle (May 2025 Jounce Report)

May 8, 2025

Revenue per Engaged Minute: The Metric That Measures Quality Attention Read more

Revenue per Engaged Minute: The Metric That Measures Quality Attention

May 1, 2025

What You Need to Know About Ad Blocking Rate Read more

What You Need to Know About Ad Blocking Rate

May 1, 2025

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