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The Playwire Blog

Featured

What are the Best Ad Networks for Apps?

June 1, 2024

Key Points Mobile publishing is the only place in digital advertising where ad networks still function as critical parts of the ecosystem. Because most app ...

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Using Heatmaps to Increase Revenue Per Session Read more

Using Heatmaps to Increase Revenue Per Session

July 23, 2025

Session-Based Ad Layout Strategy: Beyond the Pageview Mindset Read more

Session-Based Ad Layout Strategy: Beyond the Pageview Mindset

July 23, 2025

The Session Revenue Optimization Playbook: A Complete Framework for Publishers Read more

The Session Revenue Optimization Playbook: A Complete Framework for Publishers

July 23, 2025

7 Proven Ways to Increase Session Revenue Without Destroying User Experience Read more

7 Proven Ways to Increase Session Revenue Without Destroying User Experience

July 23, 2025

Session RPM vs Page RPM: The Metric That Actually Matters for Publisher Revenue Read more

Session RPM vs Page RPM: The Metric That Actually Matters for Publisher Revenue

July 23, 2025

The New Power Struggle: How DSPs, SSPs, and Publishers Are Repositioning in the Curation Era Read more

The New Power Struggle: How DSPs, SSPs, and Publishers Are Repositioning in the Curation Era

May 28, 2025

Unique Data Is the New Currency: How Publishers Can Leverage First-Party Data for Curation Read more

Unique Data Is the New Currency: How Publishers Can Leverage First-Party Data for Curation

May 5, 2025

Session Duration and Why it Matters That People Stick Around Read more

Session Duration and Why it Matters That People Stick Around

April 24, 2025

Curation Package Ideas That Buyers Actually Want Read more

Curation Package Ideas That Buyers Actually Want

April 21, 2025

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