Full Job Description

The Business Development Coordinator serves as a critical member of the revenue team, functioning as an Inside Sales Representative (ISR) focused on generating qualified leads and developing early-stage relationships that fuel business growth. This role bridges Sales and Marketing, driving outbound and inbound engagement to identify and convert prospects into high-value clients. Your ability to research, communicate effectively, and manage a sales pipeline will directly impact our success in the competitive digital advertising space.

Essential Functions:

Partner closely with the Sales and Marketing teams to execute targeted lead generation strategies that convert early interest into qualified sales opportunities.
Drive proactive outreach efforts through cold calling, email campaigns, and LinkedIn engagement to initiate meaningful conversations with potential clients.
Conduct detailed research to identify key decision-makers, build prospect lists, and prioritize outreach based on strategic targeting.
Act as the first point of contact for inbound inquiries and outreach responses, qualifying leads and clearly communicating Playwire's value proposition.
Manage lead nurturing by following up consistently, sharing relevant content, and moving prospects through the sales funnel with professionalism and urgency.
Maintain up-to-date and accurate records of all lead interactions, opportunities, and communications within the CRM system.
Collaborate with Sales leadership to optimize messaging, improve outreach tactics, and contribute to the ongoing evolution of Playwire's go-to-market strategy.
Confidently articulate Playwire’s products and services, uncover client needs, and position our solutions to meet those needs effectively.

Qualifications:

Bachelor’s degree in business, marketing, communications, or a related field—or equivalent experience.
1–2 years of professional experience in a business development, inside sales, or lead generation role; ad tech industry exposure a strong plus.
Energetic and self-motivated personality with a passion for digital media and emerging technologies.
Excellent communication and interpersonal skills, with the ability to craft clear, persuasive emails and speak confidently with prospects.
Strong organizational skills and attention to detail, with the ability to juggle multiple tasks and prioritize effectively.
Professional phone and email etiquette with a customer-first mindset.
Proficiency in Google Workspace and Microsoft Office; familiarity with CRM tools (e.g., Salesforce, HubSpot) is preferred.
Flexible and adaptable, comfortable working in a fast-paced and constantly evolving environment.
Experience in the ad tech industry preferred

This position is ideal for someone eager to build a career in digital advertising sales, with the drive to learn, contribute, and grow within a high-performance teamwork.