-1.png?width=150&height=39&name=playwire-logo-150x39%20(1)-1.png){kind=logo}
.png)
DE&I Solutions for Advertisers
Reach a culturally representative audience with your campaigns.
Breaking Biases
The goal of Diversity, Equity & Inclusion campaigns is to ensure your campaign reaches a culturally representative audience that matches the general population, rather than disproportionately targeting a specific group.
Define Campaign Goals
To get started, our direct sales team will work with you to understand your campaign goals, including:
- Interest-based targeting
- Behavior-based targeting
- Audience targeting
- And more
Campaign Execution
Race and ethnicity, gender identity, and orientation — we take all of these factors and more into account to ensure that your campaign reaches a truly inclusive, representative audience. In addition, we have options to serve campaigns across diverse-owned businesses.
Reporting
In partnership with Nielsen, we'll provide a report breaking down both the results of your campaign against your targeting and representation requirements.
