DE&I Solutions for Advertisers
Reach a culturally representative audience with your campaigns.

Why run
DE&I campaigns?
Breaking Biases
The goal of Diversity, Equity & Inclusion campaigns is to ensure your campaign reaches a culturally representative audience that matches the general population, rather than disproportionately targeting a specific group.

How the Playwire
DE&I Campaign
process works
Define Campaign Goals
To get started, our direct sales team will work with you to understand your campaign goals, including:
- Interest-based targeting
- Behavior-based targeting
- Audience targeting
- And more

Campaign Execution
Race and ethnicity, gender identity, and orientation — we take all of these factors and more into account to ensure that your campaign reaches a truly inclusive, representative audience. In addition, we have options to serve campaigns across diverse-owned businesses.

Reporting
In partnership with Nielsen, we'll provide a report breaking down both the results of your campaign against your targeting and representation requirements.

Measurement
Across Systems
To match audience profiles, and measure the success of your campaigns, we use data from:





Amplify
Your Results
Reach the right audience at the right time and drive CTR, VTR and engagement rates that you won't find anywhere else.