The goal of Diversity, Equity & Inclusion campaigns is to ensure your campaign reaches a culturally representative audience that matches the general population, rather than disproportionately targeting a specific group.
How the Playwire
Define Campaign Goals
To get started, our direct sales team will work with you to understand your campaign goals, including:
- Interest-based targeting
- Behavior-based targeting
- Audience targeting
- And more
Race and ethnicity, gender identity, and orientation — we take all of these factors and more into account to ensure that your campaign reaches a truly inclusive, representative audience. In addition, we have options to serve campaigns across diverse-owned businesses.
In partnership with Nielsen, we'll provide a report breaking down both the results of your campaign against your targeting and representation requirements.
To match audience profiles, and measure the success of your campaigns, we use data from: