DE&I Solutions for Advertisers

Reach a culturally representative audience with your campaigns.

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Why run
DE&I campaigns?

Breaking Biases

The goal of Diversity, Equity & Inclusion campaigns is to ensure your campaign reaches a culturally representative audience that matches the general population, rather that disproportionately targeting a specific group.

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How the Playwire
DE&I Campaign
process works

Define Campaign Goals

To get started, our direct sales team will work with you to understand your campaign goals, including:

  • Interest-based targeting
  • Behavior-based targeting
  • Audience targeting
  • And more
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Campaign Execution

Race and ethnicity, gender identity, and orientation — we take all of these factors and more into account to ensure that your campaign reaches a truly inclusive, representative audience. In addition, we have options to serve campaigns  across diverse-owned businesses.

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Reporting

In partnership with Nielsen, we'll provide a report breaking down both the results of your campaign against your targeting and representation requirements.

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Measurement
Across Systems

To match audience profiles, and measure the success of your campaigns, we use data from:

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Amplify
Your Results

Reach the right audience at the right time and drive CTR, VTR and engagement rates that you won't find anywhere else.

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