Monetizing with Playwire
At the beginning of 2022, the publisher began monetizing their desktop app with Playwire. Starting simple, they added two display units and one video unit to test the waters.
Playwire worked with several demand partners to allow their desktop app inventory to be sold over the open exchange. More than 20 premium SSPs now compete to bid on their desktop app inventory, driving significant competition and maximized CPMs.
The Revenue is Rolling In
In addition to programmatic inventory, Playwire’s direct sales team has also provided significant revenue for the desktop app. In the six months since the gaming platform monetized with Playwire, more than 10 major brands have run either video or display campaigns on their application.
In fact, the platform is on track for its desktop app to add a significant sum to the organization’s revenue, a welcome addition to a revenue stream that didn’t previously exist.
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