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Educational Resources

The Complete Real-Time Bidding (RTB) Resource Center

Browse all of our educational resources about Real-Time Bidding (RTB).

Guide Articles Case Study
Keyword

What is Real-Time Bidding (RTB)?

RTB is a sophisticated auction system that enables real-time evaluation and purchase of individual ad impressions. When a user visits a webpage, the publisher's ad server initiates an auction by sending out bid requests to multiple demand partners simultaneously. 

Guide

The Expert's Guide to Real-Time Bidding (RTB)

Master the fundamentals and advanced strategies of Real-Time Bidding (RTB) in this comprehensive guide.

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Articles

Read More About Real-Time Bidding

From the Waterfall Model to Real-Time Riches: Let’s Talk OpenRTB

Learn how OpenRTB revolutionized ad monetization by replacing the waterfall model, increasing competition, and maximizing publisher revenue.

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Understanding Ad Exchanges for RTB

Discover how RTB ad exchanges are revolutionizing digital advertising. Learn the differences between ad networks and exchanges, how they work, and strategies to maximize your ad revenue.

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Real-Time Bidding: A New World of Sponsored Search

Discover how real-time bidding powers sponsored search on Google, Amazon, and beyond, revolutionizing how ads compete for visibility.

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Real Time Bidding for eCommerce

Maximize revenue from your shopping content with our ecommerce RTB guide. 

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Real-Time Bidding DSP: The Command Center of Programmatic Advertising

Explore how demand-side platforms power real-time bidding, making split-second decisions that drive modern programmatic advertising.

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Real Time Bidding Ads All the Types, All the Tactics

Maximize your RTB ad revenue with our expert guide covering all types and tactics—from platform-specific implementations to AI-powered optimizations that can increase CPMs 

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RTB Ads: Revenue Optimization Tips That Actually Work

Boost your RTB ad revenue with proven optimization tactics: floor price strategies, demand partner management, and data-driven inventory packaging that deliver CPM increases for publishers.

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Forecasting RTB Ad Returns: Advanced Modeling Techniques

Discover advanced RTB ad return forecasting techniques with mathematical models, specific calculations, and implementation steps that reduce forecast error rates and earn higher CPMs.

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How LEVVVEL Doubled
Ad Revenue with Playwire

2X Daily Ad Revenue
645% Direct Sales Higher CPMS
““We immediately doubled our daily ad revenue when we switched to Playwire.””

Deni Latic

CEO Delati Group

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