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Control of What You Want, AI-Powered Autopilot for What You Don’t
You’re in the driver’s seat. Get real, granular control of the parts of your ad stack you want, use machine learning to manage the things that you don’t.
Rules-Based Control
True Control and Transparency
Combine a robust set of triggers that allow you to do exactly what you want with any part of your ad tech stack under any condition. Run conditional ad strategy variations based on any input you choose.
Perfect for: The areas of your ad monetization strategy you want to manually control.
AI + Machine Learning
Revenue Optimization on Autopilot
Our AI and machine learning algorithms are more efficient and effective than humans. Trained on hundreds of factors, these algorithms can govern any part of your ad strategy you choose.
Perfect for: The areas of your ad monetization strategy you know you don’t have time to maximize yourself.
Platform Components
Experimentation & Version Management
Run as many experiments as you’d like.
Ad Units & Layouts
The most granular ad layout control you’ll find from any platform.
Bidders
Manage your own bidder relationships (or use ours!)
Identity Solutions
Dial in your identity strategy.
Price Floors
Increase the value of your inventory.
Analytics, Insights & Reporting
Powerful BI tools built right into the platform.
Experimentation & Version Management
Run as many experiments as you’d like.
Config-based architecture: Easily manage multiple configurations running on subsets of your traffic.
- Manually break traffic up by session volume
- Allow machine learning to identify the appropriate allocation
- Introduce new experimental configurations at will
Ad Units & Layouts
The most granular ad layout control you’ll find from any platform.
Customization beyond your wildest dreams: Build a custom ad layout and manage ad unit behavior based on any inputs you choose:
- Section or page of your website
- Traffic source
- User geographic location
- And many more
Bidders
Manage your own bidder relationships (or use ours!)
Maximize revenue: Take advantage of our built-in bidder management tools or execute your own strategies.
- AI-powered traffic shaping
- Machine learning algorithms for determining when to call which bidders
- Manage bidders called by custom rules you define
Identity Solutions
Dial in your identity strategy.
Get strategic: Figure out when to use which identity solutions on a bid-by-bid basis to maximize revenue.
- Use built-in AI and machine learning algorithms to automatically choose which identity solutions to include on a bid to maximize revenue and minimize costs
- Manually manage identity solutions called by custom rules if you so choose
Price Floors
Increase the value of your inventory.
Price flooring, taken to new heights: Dial in your price floors on a bid-by-bid basis to maximize revenue.
- Use built in AI and machine learning algorithms to automatically choose which price floors to set based on hundreds of factors
- Manually manage set price floor rules if you so choose
Analytics, Insights & Reporting
Powerful BI tools built right into the platform.
Data to make real decisions: Empower your team to make truly strategic decisions with easy access to custom reporting.
- Simple pre-built reports meant for leadership
- Powerful custom reporting tools for analysis and yield experts.
Ready for AdTech that Works for You?
Quality content deserves quality monetization. Your audience deserves respect. Your revenue deserves transparency.
Start Building Better RevenueWant to see the proof first?
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