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Educational Resources

The Complete Revenue per Session (RPS) Resource Center

Browse all of our educational resources about Revenue per Session calculations and uses.

Guide Articles Case Study
Revenue per Session

What is Revenue per Session (RPS)?

Revenue Per Session (also sometimes called Session RPM) is a key publishing metric that measures how much ad revenue you earn on average for each user session on your site or app.

Guide

The Complete Guide to Revenue Per Session for Publishers

Learn how Revenue Per Session (RPS) gives publishers a clearer view of user value, aligning content strategy with advertiser goals and driving long-term growth.

Read the Guide
Revenue per Session (1)
Articles

Read More About Revenue per Session

Session RPM vs. Page RPM: The Metric that Actually Matters for Publisher Revenue

Why session RPM provides a more accurate view of your revenue than page RPM.

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Session RPM vs. Page RPM: Which Metric is Lying to You About Your Real Revenue

Learn more about how page RPM can mislead and what to focus on instead.

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How to Calculate Revenue Per Session: A Publisher’s Mathematical Deep Dive

Get a step-by-step explanation of session RPM calculation.

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Revenue Per Session Formula: The Math Behind Publisher Success

The core formula every publisher should know to optimize earnings.

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Ad Revenue Estimator: Predicting Session-Based Earnings for Publishers

Learn how to calculate your revenue per session potential based on your session make-up.

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5 Session Revenue Problems and How to Fix Them

Learn about common issues that hurt session revenue and actionable solutions.

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The Session RPM Drop Emergency Checklist

Read our quick-response guide for stabilizing a sudden revenue drop.

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Session Revenue by Traffic Source: A Publisher’s Guide to Maximizing Every Visitor’s Value

Use this article for help in identifying your most valuable audience segments.

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Ad Revenue Decline: Session Metrics That Reveal the Truth

Learn how session data uncovers the real causes behind revenue dips.

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7 Proven Ways to Increase Session Revenue Without Destroying User Experience

Get our complete set of tips to grow revenue while keeping users happy.

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The Session Revenue Optimization Playbook: A Complete Framework for Publishers

This playbook provides a structured approach for consistent revenue growth.

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Session-Based Ad Layout Strategy: Beyond the Pageview Mindset

Learn how to design ad layouts that maximize revenue across entire sessions.

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Using Heatmaps to Increase Revenue Per Session

Read our guide to leveraging user behavior data to improve ad placement.

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How SparkNotes Balances Ad Revenue and User Experience

6 Year Partnership with Playwire
87% Increase in RPM with High Impact Units
“The mutual understanding of our business objectives makes all the difference. Playwire consistently factors our unique needs into every strategic decision.”

Bridget O'Lavin

SparkNotes

Read the Case Study

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