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Live Webinar · June 11

We crunched 113 billion impressions. Here are the most interesting takeaways.

Save Your Seat See What's Covered
Thursday, June 11
1:00 PM EST · 45 min + Q&A
Recording sent to all registrants
Playwire
playwire.com
State of Publisher Ad Revenue

State of Publisher Ad Revenue 2026: Insights and Opportunities

About this report
Aggregated ad performance data across thousands of publisher websites in the Playwire ecosystem.
Sessions
8.8B
Across all properties
Pageviews
28.6B
Page loads
Impressions
113.6B
Delivered
© Playwire LLC · Aggregated ecosystem performance
What You'll Get

What you'll walk away with

Less time on the data, more time on what to do with it. Every segment lands on something you can actually apply to your business.

SEGMENT / 01
The findings, in plain language.

A walkthrough of the report's six core findings — including which metrics actually predict revenue per session and which ones the industry has been wrong about for years.

SEGMENT / 02
The why behind the numbers.

The methodology behind every conclusion, and the data that backs them up. Understand exactly how the findings hold together — so you can confidently take action on them.

SEGMENT / 03
The playbook.

What top-quartile publishers are doing differently. Specific actions you can take this quarter to move on the levers that actually matter — sorted by effort and impact.

SEGMENT / 04
The vertical lens.

Why gaming, news, sports, and entertainment publishers each need different priorities — and the data behind those distinctions.

SEGMENT / 05
The Amazon question.

What 20.5% of revenue concentration with a single bidder actually means for your risk profile — and what you should do if you've lost access.

SEGMENT / 06
Your questions, answered.

Open Q&A. No pre-screened questions, no script. Submit anything during the session and we'll work through as many as time allows.

Save Your Seat
Why live, why now

Reading the report is one thing. Knowing what to do about it is another.

The report shows what the data says. The webinar is where we connect those findings to actual decisions — what to prioritize, what to deprioritize, and how to talk about it with your team.

Specific, actionable, and built around what publishers actually need next.

"

The short version: publishers who win are serving more ads per page, on more pages per visit, with floors calibrated to what their actual demand pool will pay.

From the report Save Your Seat
Save Your Seat
Who You're Hearing From

Playwire's strategic leadership

Speaker

Jayson Dubin

Playwire's CEO. Spends his time with the publishers and platforms driving the biggest revenue movements in the industry, with a sharp eye for what actually moves the needle.

Covering: The macro picture, vertical-specific playbooks, and the Amazon concentration question
Speaker

Scott Schroeder

Playwire's publisher yield ops lead. The person who watches every experiment and spends every day managing the team pulling the levers.

Covering: Ad density mechanics, fill rate dynamics, floor pricing, and the methodology behind the findings

Save your seat. Walk away with a plan.

Fill out the form to register. We'll send a calendar invite plus the join link. Can't make it live? No problem — registrants get the recording within 24 hours of the session.

  • Calendar invite + join link sent immediately
  • Recording delivered within 24 hours after the session
  • The full report PDF, also free, also no paywall
  • No nurture drip, no sales rep follow-up unless you ask for one

Reserve Your Spot

Thursday, June 11 · 1:00 PM EST

By submitting, you agree to receive occasional email from Playwire. We don't share, sell, or rent your data — ever.