Benefits of Using
Video Ad units
DESKTOP | MOBILE
Video ads are usually dynamically injected into your site or existing video content, with a variety of placement options for desktop and mobile. Display ads should backfill in absence of video demand.
Common placements: Corner, In-article, Sidebar
DESKTOP | MOBILE
Rewarded video gives your users a reward, or incentive (defined by you), for spending time watching a full-screen video ad. Users are prompted with the choice to watch the ad to unlock content or reward. Dynamically inserted based on your custom event triggers.
How LEVVVEL Doubled Ad Revenue with Playwire
Doubled ad revenue after switching to Playwire.
Direct sales drive 7x higher CPMs than indirect.
Video units drive 12x higher CPMs than display.
Flex leaderboard drives 21x higher CPMs than display.
Tips and Techniques
5 Mobile App Video Advertising Tips
Mobile app video advertising is the best way to cash on your App's success. Learn the best tips for in-app video ads, and how to get started using them.
Frequently Asked Questions About Video Advertising
What do publishers stand to gain from video?
The potential benefits of video ads are immense. Four key benefits are:
- Video Ads Bring in More Money
- Videos Drive Engagement
- Videos Bring Publishers’ Brands to Life
- Video Boosts Search Engine Visibility
Learn more about these benefits here.
How do I sell my video ad inventory to advertisers?
Implementing video can feel like an impossible challenge. Learn your options for how to create video content and monetize that content here.
Which type of video ad is best??
Is it in-content video ads? In-stream ads? The answer depends heavily on your site, your audience, and your revenue goals. Take a deeper look at some of the types of video ads so you can make an informed decision.
How do I get more video ad impressions in my app?
Think about autoplaying videos and video ads. When you autoplay, you have a higher chance of getting more impressions out of every user. And that means more revenue. Just make sure to weigh this choice with the effect it will have on user experience.
Learn more tips to increase app revenue here.