The Ultimate Video Advertising Resource Center


Everything There is to Know About Video Ads


Read about Video Ads from A-Z with this guide from our experts.

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Benefits of Using
Video Advertising

The Unexpected Benefits For Publishers When Adding Video

Learn some of the unexpected benefits as a result of digital video advertising.

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What Are the Benefits and Challenges of Video Ads?

Use this article to examine the benefits and challenges of video ads for publishers.

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7 Benefits of a Video Advertising Platform

Learn the 7 key benefits of using a video advertising platform instead of a DIY approach.

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Why Video Advertising Works

Let the Playwire team walk you through why video ads are so effective and how publishers can take advantage of them to bring in more revenue.

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The 8 Best Video Advertising Platforms in 2023


Navigating video advertising can be a challenge,  but the rewards in revenue make it a worthy investment for many publishers. To help you with your video advertising monetization, here are 8 of the best video advertising platforms in 2023.

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Types of
Video Ad units

Standard Video



Video ads are usually dynamically injected into your site or existing video content, with a variety of placement options for desktop and mobile. Display ads should backfill in absence of video demand.

Common placements: Corner, In-article, Sidebar

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Rewarded Video



Rewarded video gives your users a reward, or incentive (defined by you), for spending time watching a full-screen video ad. Users are prompted with the choice to watch the ad to unlock content or reward. Dynamically inserted based on your custom event triggers.

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How LEVVVEL Doubled Ad Revenue with Playwire

It’s simple: you’ll get lots of emails from vendors making promises they can’t keep, but it’s what goes on behind the scenes that counts. And Playwire puts in the work behind the scenes that drives higher ad revenue for us.
Deni Latic
CEO, Delati Group

LEVVVEL _ The best gaming experiences start here. (1)

Case Study


Doubled ad revenue after switching to Playwire.


Direct sales drive 7x higher CPMs than indirect.


Video units drive 12x higher CPMs than display.


Flex leaderboard drives 21x higher CPMs than display.

Video Advertising
Tips and Techniques

5 Video Advertising Techniques Publishers Should be Using

Inside look at the video ad techniques every publisher should be using.

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5 Mobile App Video Advertising Tips

Mobile app video advertising is the best way to cash on your App's success. Learn the best tips for in-app video ads, and how to get started using them.

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Frequently Asked Questions About Video Advertising

What do publishers stand to gain from video?

The potential benefits of video ads are immense. Four key benefits are:

  1. Video Ads Bring in More Money
  2. Videos Drive Engagement
  3. Videos Bring Publishers’ Brands to Life
  4. Video Boosts Search Engine Visibility

Learn more about these benefits here.

How do I sell my video ad inventory to advertisers?

Implementing video can feel like an impossible challenge. Learn your options for how to create video content and monetize that content here.

Which type of video ad is best??

Is it in-content video ads? In-stream ads? The answer depends heavily on your site, your audience, and your revenue goals. Take a deeper look at some of the types of video ads so you can make an informed decision.

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How do I get more video ad impressions in my app?

Think about autoplaying videos and video ads. When you autoplay, you have a higher chance of getting more impressions out of every user. And that means more revenue. Just make sure to weigh this choice with the effect it will have on user experience.

Learn more tips to increase app revenue here.

Your Ad Revenue

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