Ad Tech Ecosystem: Adagio

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What is Adagio?

Adagio is a platform that transparently connects publishers and SSPs with the aim of increasing ad yield and inventory value.

All About Adagio

Qualification

Adagio is designed to help you optimize your existing demand connections while also providing opportunities to make new connections. The platform allows publishers to exercise precise control over their campaigns with unified management, operations, and analytics. Features such as AB Testing help improve overall comprehension and control.

Finally, Adagio is focused on facilitating a better experience for publishers’ site visitors by minimizing timeout and other ad quality concerns.

Benefits for Publishers

Adagio is designed to help publishers optimize their existing demand connections while also providing opportunities to make new connections. The platform allows publishers to exercise precise control over their campaigns with unified management, operations, and analytics. Features such as AB Testing help improve overall comprehension and control.

Finally, Adagio is focused on facilitating a better experience for publishers’ site visitors by minimizing timeout and other ad quality concerns.

Adagio Reviews

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Adagio has no reviews on G2 or TrustRadius, but the platform is an established connections optimization provider. It has facilitated 3.5 trillion ad requests and worked with 20,700 publishers in 2022 alone.

It is trusted by some of the industry’s largest demand sources such as Magnite, Pubmatic, and Yahoo.

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