Ad Tech Ecosystem: Google Firebase

Qualifications

Google Firebase has a few different plans to choose from. The free plan provides users with a basic, limited feature set, and the paid plan operates on a pay-as-you scale model. 

There are no traffic limits for using Firebase, and there are no barriers to signing up and beginning to use the services.

Benefits for Publishers

Firebase is easy to integrate with many leading platforms and service providers including Google Ads, AdMob, Google Marketing Platform, Google Play, Data Studio, BigQuery, Slack, Jira, and PagerDuty.

The platform has three main products: Build, Release & Monitor, and Engage.

• Build provides backend and infrastructure management that supports the creation and implementation of new features and functionalities.
• Release & Monitor ensures stability, security, and performance monitoring to make the most out of each new launch and rollout.
• Engage uses testing, analytics, and direct outreach to increase engagement.