Ad Tech Ecosystem: Confiant

Qualifications

There are no minimum requirements to work with Confiant. Publishers who want to use these ad-quality solutions can do so by requesting a demo of the tech.

Benefits for Publishers

Confiant’s core principles are consistent innovation and adaptability. This is because ad quality and malvertising threats are constantly evolving. Confiant’s team monitors changes in bad ad threats so its publishers stay ahead of risks and protect their users from any new tactics. This helps publishers establish and maintain trust with their visitors.

The three main goals of Confiant’s technology are increasing your site’s security, improving ad quality, and preserving your users’ privacy. 

To secure your site, the solution uses real-time risk detection software that prevents bad ads from appearing on your site. It uses automated systems to block bad ads 24 hours a day, 7 days a week.

Ad quality in Confiant is completely within your control. The rules and filters are customizable and designed to help you deliver the highest-quality ad viewing experience to your users. Once ads are blocked, Confiant’s automatic reauctioning technology ensures your fill rate stays consistent by finding a high-quality ad to fill the space.

Finally, compliance is made simple with Confiant’s privacy solutions. It also prevents complaints and helps build trust between publishers, advertisers, and visitors. This leads to higher CPMs and increased revenue. 

The results speak for themselves: Confiant has protected over 40,000 websites. The solutions monitor over 2.5 billion impressions and 200 billion auctions each day. The tech is constantly evolving to meet the latest threats and it has learned to prevent over 80 unique malvertising tactics.