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Ad Tech Ecosystem: Amazon TAM Transparent Ad Marketplace
What is Amazon TAM?
Amazon TAM is a header bidding resource for publishers who want to reach Amazon demand. The platform allows publishers to access external demand through unified auctions.
All About Amazon TAM
Qualifications
To access Amazon Publisher Services such as TAM, you must have at least 5,000 unique site visitors per day.
Amazon TAM doesn’t currently charge publishers for service usage. Bidders pay a fee of $0.01 CMP, and publishers are responsible for obtaining a contract agreement with every demand partner they wish to work with.
Benefits for Publishers
Amazon TAM allows you to operate header bidding on a server-side model. It’s an ideal solution for large publishers who want to access more unique sources of demand while also centralizing their header bidding.
TAM is a valuable resource for increasing revenue because it provides access to Amazon’s demand. Its auction-level bidding ensures a uniquely transparent process where the highest bidder always wins, even when it comes from a demand source outside of Amazon.
Amazon TAM Reviews
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Since TAM is a part of Amazon Publisher Services, it doesn’t have its own profile on TrustRadis or G2. Amazon Publisher Services, however, is one of the largest advertising platforms on the market. It has a 4.7 out of 5-star rating on G2.
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