Ad Tech Ecosystem: Google Open Bidding

Qualifications

To work with Google Open Bidding, you need to be set up with Google Ad Manager. There are no additional requirements to use Open Bidding and you don’t need access to GAM 360 to use this feature.

Benefits for Publishers

Open Bidding has the power to skyrocket your total demand and, as a result, your CMPs. It’s far easier to work with than a self-managed header bidding system. It reduces the operational complexity of managing wrappers, JavaScript, and a series of different integrations for every demand source you introduce into the mix.

Using Open Bidding can also result in a measurable reduction in latency while improving reporting and analytics. It can also help boost transparency by providing you with accurate and unified revenue insights.