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Ad Tech Ecosystem: GumGum
What is
GumGum?
GumGum is a contextual intelligence platform that aims to help publishers earn more revenue from their ad inventory. The platform uses AI and machine learning to place the most relevant ads with your content and gather valuable user data.
All About
GumGum
Qualifications
There are no minimum traffic requirements to work with GumGum. Publishers must connect with a sales representative to learn more about custom plans and package options.
Benefits for Publishers
Publishers who work with GumGum gain access to a unique set of tools and functionalities that help them maximize their ad revenue. These tools include contextual intelligence for optimized ad placement and header bidding integration through PreBid or Exchange.
The data available through GumGum helps publishers execute advanced ad targeting strategies that can have a big impact on inventory value and ad revenue. All publishers are assigned an account manager whose job is to help them maximize the value of GumGum’s tools.
GumGum
Reviews
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The GumGum platform is trusted by some of the biggest brands in the world including Starbucks, Sephora, Target, Microsoft, American Express, and Canon. Publishers who work with them include Daily Mail, Rolling Stone, Variety, Bustle, and Business Insider.
Amplify
Your Ad Revenue
Accelerate your business and uncomplicate your ad tech stack, because you deserve a partner and a platform that demands more for you.