Ad Tech Ecosystem: Nielsen

Qualifications

Nielsen offers a wide range of solutions for publishers and other business types. There are no minimum requirements to use their services, but you will have to submit a contact form. The form asks a few fundamental questions and provides space for you to outline your goals and problems. 

Once you meet with a representative, you’ll be able to select which solution is best for you.

Benefits for Publishers

Nielsen’s platform provides publishers with access to tools that allow them to track their visitors’ behavior. This ability extends to a variety of media formats including online, television, audio, social media, search, and cinema. 

Their Ad Intel service for publishers helps you traverse the complexities of ad tech by leveraging unique and relevant data about the activity. This improves campaign and prospecting strategies and ultimately leads to improved revenue. 

Ad Intel gathers data on your competitor’s ad spend, reports on social media creative performance, and offers the global perspective publishers need to stay on top of trends and changes in the industry.