Ad Tech Ecosystem: Outbrain

Qualifications

Outbrain’s minimum traffic requirements aren’t clearly stated on their website, but it’s recommended for publishers with a minimum of 10 million pageviews.

To get started with Outbrain, all publishers need to do is sign up for an account through the online portal. Reach out to a representative for more information if necessary, but the online portal can help you through the entire setup process.

Benefits for Publishers

Outbrain supports publishers with a set of advanced monetization tools and features. The platform is compatible with a wide range of channels, so publishers can use it to monetize native ads across multiple spaces.

The editorial controls in Outbrain ensure publishers can protect their users’ experiences and maintain brand voice and editorial consistency. This degree of control improves engagement and ROI.

Outbrain’s full-funnel demand is comprised of native search, display, video, and programmatic sources. The platform helps advertisers connect to the audiences that are most likely to engage with their ads, improving and optimizing the buyer’s journey. 

Finally, publishers can rest easy knowing that their site visitors and reputation will be protected by the platform’s Advertiser Guidelines. Using advanced filters and automation tools, publishers can select the right ads while avoiding dangerous and low-quality ads.