Ad Tech Ecosystem: Prebid

What is Prebid?
Prebid is one of the world’s most popular programmatic advertising solutions. It provides an industry-leading platform for unified auctions and increasing overall revenue.
All About Prebid
Qualification
Prebid provides its members with various membership tiers. To become a Prebid member, you’ll have to pay a set of annual fees that differ for varying business types and sizes. Provided your company follows all of Prebid’s guidelines, you should have no problem getting your membership application approved.
Benefits for Publishers
Prebid is one of the most trusted unified auction solutions available. The platform was designed to be entirely open-source, making it exceptionally trustworthy and transparent.
Another reason why Prebid is the leading unified auction solution available is that the platform is customizable and capable of supporting publishers of all sizes.
Joining Prebid means you are part of a strong community of leading publishers and ad tech service providers. As a member, you’ll have access to networking and thought leadership opportunities.
Finally, Prebid’s solution is comprehensive and robust—its features support all deployment types and ad formats that include everything from display to native ads.
Prebid Reviews
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Although Prebid doesn’t have profiles on any review platforms, the platform is trusted by some of the largest companies in the industry. Some of Prebid’s most influential users include The Washinton Post, The Weather Channel, Conde Nast, Magnite, Verizon Media, Business Insider, and BBC.
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