Ad Tech Ecosystem: RiVR

RiVR

What is
RiVR?

RiVR is an advanced technology that is designed to increase the efficacy and efficiency of programmatic advertising by improving the trading system with machine learning.

All About
RiVR

Qualifications

To work with RiVR, you must follow the company’s onboarding process. First, fill out the simulation request form on the website. During this stage, your team will see the benefits of working with RiVR applied to your own unique data.

Working with a representative, you’ll be able to review results with your entire team, then test the product to confirm the accuracy of the simulated results. 

When you’re ready to move forward, you can complete the signup process and launch RiVR.

Benefits for Publishers

RiVR is designed to benefit both publishers and advertisers by supporting advancements in the programmatic solution’s capability to deliver relevant ads to relevant audiences. The result of this is the best value for publishers and the best ROI for advertisers.

One of the main ways RiVR delivers this is with its innovative approach to analytics. Finding the most effective AI model for your audience will depend on the unique behavior and characteristics of your visitors. RiVR calculates historical and real-time data while also factoring in seasonality and sudden, inexplicable changes in the environment in order to provide the most accurate and relevant insights. 

Some additional benefits publishers unlock with RiVR include its low-latency design, prediction updates four times per hour, and multiple fail safes to help your team navigate the market.

RiVR
Reviews

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RiVR doesn’t have a profile on review platforms like G2 or TrustRadius, but some of the largest companies in the industry have benefited from its technology. This includes GumGum, whose CTO praised RiVR for its performing improving capabilities.

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